What is email validation and verification?

Email validation ensures that the email addresses you collect and store are valid and deliverable.

Experian Email Validation is the most effective way to ensure only accurate, complete and correctly formatted emails populate your customer database. When a customer or a lead enters an email address into your online form, Experian Email Validation checks validity and accuracy, including spelling and format, corrects common mistakes in domains, and pings the inbox in real-time to ensure the email address exists, helping you capture the right information the first time around. Our filters for temporary emails, spam traps, and profanity emails flag and remove bad emails instantly, leaving only the most credible leads.

And we can apply those same checks to the data you’ve already collected, cleansing your database in batch so that you only use valid email addresses.

Try our validation tools for free

See the power of our email, address and phone validation tools for yourself, then come and talk to us about the ways these tools can help you grow the effectiveness and efficiency of your data.

Start typing any customer postal address to check if it's valid:

Enter any mobile phone number to see how our phone validation works

Enter any customer email address to see how our email validation works

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How email validation can help your business

Website

Integrate into your e-commerce processes and customer support forms.

CRM and ERP

Integrate into your CRM and ERP systems to maintain accurate prospect, account and contact records. 

Point of Sale

Integrate into your in-store POS to capture accurate email addresses first time.

Call Centre

Integrate into your call centre systems to reduce data entry time.

Bulk Email List

Arrange manually when you need it, or it can be run automatically within your database at set intervals. So whether you’ve just added new emails to your database or want to send to an older list, you can rest assured knowing that your emails will reach the inboxes of your customers or prospects.

Unlock the power of your customer data

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The benefits at a glance

  • Improve email marketing: Email validation helps to maximise your email campaign ROI by minimising hard bounces, preventing your emails being blocked and improving email deliverability and placement.
  • Reach your customers: Valid email addresses enable you to communicate effectively with your customers, deliver important messages to the intended recipients and continue to build strong relationships.
  • Prevent unwanted registrations: Eliminate bad addresses in your database or as part of the form-fill process to ensure the leads your business receives are reliable for Sales and Marketing follow-up.
  • Cut operational costs: Correcting data issues manually takes time and money. Automating data quality management eliminates the potential for human error and enables employees to spend their time where it matters most.

Experian helped Charles Tyrwhitt increase customer satisfaction, with frictionless sales experience and more successful deliveries

“We chose Experian because it’s a market leader with a mature, easy-to integrate solution.” 

Doug Wooten, IT Director, Charles Tyrwhitt

Read full case study

Learn how Melbourne Cricket Club improved their email delivery rates to 99% to save over AUD$100,000

“Contact information drives how we manage our membership program. Experian’s data validation solutions were easy to connect and have enabled us to capture the right information up front so we can communicate with members. Evidenced during the COVID-19 pandemic where we needed to provide our members information quickly and regularly.”

Dean Burton, Operations and Analysis Manager, Melbourne Cricket Club

Read full case study

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Product Sheet

The complete email management solution

Verify new email addresses in real-time and cleanse existing email addresses

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