ResponseTrack

Lead measurement tool for on and off line marketing campaigns

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What can it do for me?

ResponseTrack is the new marketing support service from Experian, built specifically for the automotive retail market. ResponseTrack provides dedicated local numbers to track individual marketing campaigns.

How can we help you?

ResponseTrack captures every call generated as a direct result of a campaign, sends an email alert the minute a call is missed and enables detailed campaign analysis. This real-time analysis provides invaluable insight into how effective your print, online advertising, direct mail and other promotional campaigns are. This service will help you to fine-tune your marketing activities to deliver tangible business results and most importantly, it will help to boost your sales opportunities and move even more cars off your forecourt.

"...Experian's lead measurement tool allows us to monitor these marketing activities and evaluate which are the most effective. This means we can focus spend on activities that work."

Lesley Brown
Group Marketing Manager, Johnsons Cars Ltd.

A few key facts

  • In a survey of 30,000 drivers undertaken by Auto Express, unanswered calls were stated to be one of the biggest customer complaints. Source: Auto Express 25th April 2007.

 

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