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What can it do for me?

Grocery store trade areas are overlapping catchment areas that have been calculated for 25 fascia covering nearly 16,000 grocery stores across Great Britain. 

How can we help you?

The dataset is particularly useful for grocery retailers, agencies, leaflet distribution companies, FMCG suppliers, banks and other retailers who are looking to understand the attractiveness of a particular grocery retail location. It can be used to evaluate market share and to target communication and marketing activity.

A few key facts

• Experian's grocery catchment areas can be used in association with Experian's Grocery Retail Market Share and locations data to understand consumer behaviour and to assess the retail value of a local store.
• Understanding the coverage and extent of a grocery store catchment can help FMCG manufacturers evaluate sales and understand potential for products at a local level. They can also help in the targeting of marketing communication for field marketing and door-to-door distribution.
• Available for use via our bureau, or may be licensed for use in-house within your own database or mapping software or can by purchased within Experian’s Micromarketer Generation3 local analysis and mapping software.

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