Experian marketing claims

Experian's mission is to educate and empower people so they can make savvy choices, smart moves and feel more confident about managing their money.

We’re proud of the work we do. So we do like to shout about it sometimes! Whether it’s on TV, radio or online, our marketing claims aim to show why we believe we’re the best.

This page explains these marketing claims in a bit more detail.

The UK's most trusted score

We claim that we’re the UK’s most trusted score on our website and in our marketing – and we’ve got the evidence to back it up.

Every year we commission a survey to find out what the public thinks of Experian and other credit scoring companies.

The most recent survey was hosted by Walnut Unlimited in April 2023. It asked a nationally representative sample of 2,015 adults the question below:

"Banks and other financial institutions use credit reports to inform lending decisions. There are several credit report providers who look at your credit history to provide a credit score which helps give you an idea of how banks and other financial institutions may view you when you apply for credit. Which company’s credit score do you think is most trusted?"

Half of respondents (50%) put us in the top spot, saying Experian provides the UK’s most trusted score.

Of those who owned a home, 53% put us in the top spot, saying that Experian provides the UK's most trusted score.

Interviews were conducted across the UK and the results have been weighted to be representative of the UK adult population.

Respondents who did not express an opinion and answered ‘don’t know’ have been excluded from the results, which means the percentage only reflects those who expressed an opinion.

The companies included for comparison were:

Experian, Equifax, TotallyMoney, ClearScore, Checkmyfile, Credit Karma, and MoneySuperMarket.

Respondents could also select 'Other' and 'None of these'.

Experian Boost

Experian is the only credit score provider in the UK that can instantly boost your credit score by up to 101 points. For free.

This is due to our advanced technology that allows us to work with lenders to help you get the credit you need. For more information on how Experian Boost works, see our Boost FAQs.