Personalised Product Updates
What are Personalised Product Updates?
Personalised Product Updates are part of your free Experian account. They give you information to help you manage your money well.
The opportunities that we help you to spot through Personalised Product Updates might be to do with new financial products or ones you already have (such as credit cards, loans, mortgages or insurance), as well as products offered by Experian that could help you to improve your situation, like Experian Boost.
Personalised Product Updates can also let you know when you’re eligible for products in our Experian Marketplace, or where your eligibility has changed. So we can do this, we might run an eligibility search for you. These leave a ‘soft search’ on your credit file – this means that you’ll be able to see that a search has taken place, but credit providers won’t, so your credit score and future eligibility won’t be affected.
Don’t worry if you haven’t received an alert from us just yet – rest assured we’ll keep on working in the background reviewing your data for these opportunities, and we’ll let you know when we find something that could be relevant to you.
For more information about how your data is processed as part of the Personalised Product Updates feature, see the “How is my data used as part of the Personalised Product Updates feature and is profiling involved?” question. To understand more about opting out of Personalised Product Updates, visit the “How do I opt out of Personalised Product Updates?” question.
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How is my data used as part of the Personalised Product Updates feature and is profiling involved?
We use your credit information (including your previous searches for credit or insurance, either through Experian's service or elsewhere in the market), credit score, other information you’ve shared with us and how you use your Experian account to find your Personalised Product Updates. This is called ‘profiling’, where we evaluate the data by using certain rules to predict the customers we think could benefit from making a change – for instance, someone who is paying interest on a credit card outside of a promotional period might want to look at new credit cards with 0% balance transfers.Read more
Credit information gives a really strong indication of the kinds of action that you might benefit from taking, because it shows the accounts you already hold today, how you're using them, and where we can see that you're searching for credit and insurance.
Where we conduct an eligibility search as part of a personalised product update, we also use information that you’ve provided to us as part of your Experian account services (like your name, address, date of birth, income, residential status, and employment status).
Profiling is involved here too. We use the data to evaluate and predict your eligibility for credit products that might be right for you. See the “Do you share my details with third parties when using the comparison services?” question for more about how eligibility searches work as part of our service.Read Less
How do I opt out of Personalised Product Updates?
Personalised Product Updates are part of your Experian account, so you’ll still get e-mail alerts even if you’ve opted out of receiving marketing communications.Read more
If you don’t want to receive Personalised Product Updates by e-mail at all, just opt out of the Personalised Product Updates feature in the Messaging Settings section of your account (you’ll need to log in to do this).
We might still show you available updates as part of your Experian account experience when you log in, as this is just part of our service. To find out how you can close your Experian account completely, go to “How do I close my Experian account completely?”Read Less