The head or the heart – the psychology behind marketing

Posted on Apr 23 2015 by

Are marketers too focused on KPIs and data analysis? What about the reasons why some things work and others don’t? Ben delves into the psychology of marketing.

Plug into our new payments pages

Posted on Apr 22 2015 by

They’ve been overhauled and they’re sharp, snappy and packed full of useful information on how you can serve your customers better, while safeguarding them from fraud.

Positive changes to the debt collection process for Debt Collection Agencies

Posted on Apr 20 2015 by

Debt Collection Agencies (DCAs) are dealing with customers at what can be a difficult time as they struggle with managing their finances. However a positive customer experience is possible along with the right outcome. Here are a few areas we can help you.

Is webrooming the new showrooming? – what retailers need to know

Posted on Apr 20 2015 by

Following a recent article on showrooming Andrew Saville explains the concept of webrooming and what it means for retail marketers.

The three crucial ingredients to joining up your data – SCVs, good analytics and the right expertise

Posted on Apr 17 2015 by

To achieve a cross-channel approach you need to join up your data. To do that yuou need to a) Achieve a Single Customer View b) Have good analytics and c) Have access to the necessary expertise. Read this article to find out more.

Fraud – does it have to affect customer experience?

Posted on Apr 16 2015 by

Latest statistics show a marked shift in the level of third-party fraud– where a victim’s identity has been stolen. This trend has developed over the past year and fraud related to stolen identities now accounts for more than half (52%) of all detected fraud cases.*

How automotive finance providers can put customers first with affordability assessments

Posted on Apr 08 2015 by

Affordability assessments are not yet compulsory in the automotive industry, like they are for other forms of credit; at least for now. That means you can decide exactly who to lend to, and on what terms, without any set guidelines from the FCA or other regulators. It sounds like great news – but is it really?

Account Number Portability – The Next Logical Step?

Posted on Apr 07 2015 by

In September 2013 the UK Payments Council launched the Current Account Switching Service, this means that people can switch their current account to a new participating bank and have their new account, along with their existing payments up and running within seven days.

Using gamification to spice up your marketing

Posted on Apr 02 2015 by

Gamification is a popular tactic and term in modern marketing. Are you using gamification tactics? Do you even know what they are? Read this post to find out.

Somebody that you used to know? – Re-energise inactive subscribers with a perfect reactivation campaign

Posted on Mar 31 2015 by

Reactivation campaigns are a great way of re-engaging with inactive subscribers, cleaning your database and avoiding spam traps – for more read this pos