Building a targeted business prospect list

Posted on Sep 01 2014 by

Targeting the right businesses with the right offer at the right time can substantially increase your chances of B2B prospecting success and help aid growth for your business. But as well as maximising your opportunities for making a sale, careful targeting can also save you money by reducing waste. Follow these simple steps below, for […]

What’s the score with fraud underwriting?

Posted on Sep 01 2014 by

It’s not uncommon for applicants flagged as potential frauds to be processed without being manually underwritten. Why? Simply because it is unrealistic to expect 100% of all referrals to be manually worked through. The sheer extent of referrals means that underwriters are suffering from capacity fatigue and a major backlog.

The importance of customer centricity in financial services

Posted on Aug 27 2014 by

The importance of putting the customer at the heart of everything you do has long been discussed, but just when you think you’ve understood what they want, and how best to look after them, they evolve.

The Festive Marketer Survey – Providing insight into Christmas 2014 marketing trends

Posted on Aug 27 2014 by

Are you planning on running cross-channel marketing campaigns? Perhaps you’re aiming deals specifically at your best customers – how are you reaching them? We want to hear from you.

New banking entrants blighted by back-office legacies

Posted on Aug 27 2014 by

Derek Garriock, our Head of Business Solutions, outlines just some of the challenges faced by new banks.

No crystal ball? Try the next best thing

Posted on Aug 22 2014 by

To build stronger relationships with your customers and avoid losing them to your competitors, you need to accurately predict and meet their changing financial needs.

Who do you lend what to, and when?

Posted on Aug 13 2014 by

The UK credit card market is facing unprecedented challenges, particularly for established high street lenders. Due to the strain on the economy post-crisis, many lenders have refocused their strategies on lower risk and, for some, franchised customers. While safe, these ‘low-risk’ clients have put increased pressure on the key drivers of profit and have stagnated lenders’ share of wallet.

Use Mobile to improve your client relationship

Posted on Aug 12 2014 by

What if you could improve your client relationship through mobile? Mobile is now a key part of our lives and users are expecting you to understand and use this new way of consuming and communicating; your users do not think in channels, so no matter which “channels” you’re using, consider it as a mobile channel. To improve your client relationship, you have to shift the way you’re communicating to them.

What the eye doesn’t see…

Posted on Aug 05 2014 by

Identifying the opportunities of mobile marketing. Marketing is changing fast and it’s easy to be dazzled by new devices and channels. But marketers need to stay focused — on what this means to consumers. Yes, we need to keep up with technologies, but it’s insight into how this affects behaviour that makes marketing ever more useful (to customers) and ever more effective (for businesses).

Building your business beyond borders

Posted on Aug 01 2014 by

By Max Firth, Managing Director of Business Information Services at Experian Growth and expansion for a business of any size can be both an exciting and daunting prospect. In days gone past, you would have typically associated an international footprint with larger enterprises, but with improvements in global trade agreements alongside developments in technology, it’s […]