Are lenders seeing all the distress signals?

Posted on Nov 23 2012 by

Already well-established within the UK credit industry, data sharing has proved a highly rewarding tool for responsible lenders for more than 30 years. However, with the global financial meltdown of the past few years, access to timely, quality data from some of the UK’s largest creditors, combined with enriched consumer information, means it’s critical for a 360 degree view of a customer’s overall financial situation meaning you can see any financial warning signs.

How to build a targeted B2B prospect list

Posted on Nov 22 2012 by

Targeting is arguably the most important part of Business prospecting. You can have a brilliant product with a great offer and wonderful creative to sell it, but if it goes to someone who is just not going to be interested, none of this matters.

Friction-free payments make online transactions worth every penny

Posted on Nov 22 2012 by

As far as consumer interactions and payments are concerned, friction simply slows processes which should be straightforward and efficient by adding seemingly unnecessary steps.

Reducing friction increases both customer conversion and satisfaction leading to quicker transactions.

Hammersmith & Fulham’s high-profile fraud crackdown reveals stunning results

Posted on Nov 22 2012 by

The London Borough of Hammersmith & Fulham’s high-profile crackdown on social housing fraud has revealed stunning results with £2,680-a-day recovered for the public purse.

The borough joined forces with Experian to deploy the latest fraud detection and data-matching techniques to analyse its social tenancy records.

What can email marketing do for my business?

Posted on Nov 22 2012 by

Email marketing is one of the most cost effective ways for a business to attract new customers and enhance relationships with them. With the right strategy and know-how, it can be a powerful tool through which you can build brand loyalty and repeat business with your customers and potential prospects.

Small Business: Improve cash flow effectively and avoid late payments

Posted on Nov 22 2012 by

As a growing business, it’s important to understand the ins and outs of maintaining a healthy cash flow. While the primary goal is to ensure your outgoings are constantly balanced by inflow, you need to be prepared for cash flow problems and large or unexpected expenses. Carefully protecting cash flow by monitoring this movement is essential to long-term survival.

Is Big Data the new CRM?

Posted on Nov 19 2012 by

I recently attended a conference about Big Data. All the big IT players were there, lots of clever stuff was discussed and new toys and techniques were dangled in front of us all in the promise of making our businesses more effective. But then I had a feeling of déjà vu. I couldn’t help feeling that I was back in one of the CRM conferences from about 10 or 15 years ago.

Location, location, location – the importance of spatial planning

Posted on Nov 16 2012 by

With the high street once again in a state of flux, retailers are starting to re-evaluate their presence – namely, how big the optimal catchment size is for their stores and how best to cover the UK most effectively. What seems like a straightforward questions at first – surely all retailers have to do is measure the existing catchment areas of the current portfolio of stores and extrapolate the data from there – is not quite as simple as it seems.

Five top tips for effective email marketing

Posted on Nov 16 2012 by

With 107 trillion emails sent worldwide last year, the fight to stand out and grab attention gets harder and harder. Added to this moves by some ISPs to penalise senders who have lower engagement metrics with their subscribers has added more woe to the story.

How can marketers use data to achieve true customer engagement in the multichannel world?

Posted on Nov 16 2012 by

With more marketing channels than ever before, marketers now have access to an absolute wealth of data to enhance customer engagement. It’s opening up a lot of opportunities – but also posing a few challenges.