Consumer classification for consistent cross-channel marketing.

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Behind every customer is an individual

Mosaic is a powerful cross-channel consumer classification system built for today's multi-channel world. It has evolved to help you understand your customers' likely characteristics and communicate with them in the most relevant ways. It allows you to ensure you are relevant to them, so you can reach the right people with the right message at the right time – every time.

Being effective across all channels – from traditional offline to digital TV and online display – the Mosaic consumer classification enables accurate and consistent targeting, so consumers receive marketing relevant to them.

Mosaic is a family of classifications optimised for different sectors and markets. There’s Mosaic Digital & Mosaic Shopper Segments, plus insight packs including sectors such as Public Sector, Automotive, Retail, Financial Services, Lifestyle and many more, and regional packs covering England, Scotland, Wales, NI and London.

Woman talking to her children in the kitchen

What is Mosaic?

Mosaic is Experian's comprehensive cross-channel classification system.

Building on a 30-year track record of identifying changes in the structure of UK society, Mosaic creates an easy to understand segmentation that allocates individuals and households into groups and detailed types allowing you to make sure that you can send relevant communications.

Our Mosaic team, which has 100+ years of combined experience in developing and delivering regional and global segmentations, use variables from a combination of Experian proprietary, public and trusted third-party sources - including research findings and behavioural data - to build a picture of the latest UK consumer and social trends.


Understand your customers with one consistent classification system


Personalise your customer communications to enhance their experience and drive retention


Reach the right target audience, with the right message, at the right time


Ensure that you are only targeting customers that will find your services relevant


Accurately communicate consistent messages across all channels


Position sites or stores in the right place by understanding catchment profiles


Retain and engage your existing customers


Allocate your online and offline media spend to best effect

See Mosaic in action

Built for today's hyper-connected world, Mosaic helps you understand consumers' likely characteristics. Mosaic gives you the means to start treating people as individuals and communicate with the UK population more effectively than ever before. Making life easier and more convenient for your customers.

Mosaic informs audiences consistently across channels


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