Consumer classification for consistent cross-channel marketing.

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What is Mosaic?

Mosaic is Experian's comprehensive cross-channel classification system.

Building on a 30-year track record of identifying changes in the structure of UK society, Mosaic creates an easy to understand segmentation that allocates individuals and households into groups and detailed types allowing you to make sure that you can send relevant communications.

Our Mosaic team, which has 100+ years of combined experience in developing and delivering regional and global segmentations, use variables from a combination of Experian proprietary, public and trusted third-party sources - including research findings and behavioural data - to build a picture of the latest UK consumer and social trends.

Looking for a global view on segmentation?

Introducing Worldview

Worldview enables your organisation to make impactful and informed decisions in international markets, by accessing a set of consistent socio-demographic attributes.

Experian WorldView provides key socio-demographic attributes through enriched 250m grids covering the globe, providing immediate access to accurate information to help your organisations make effective global location planning and consumer insight decisions, overcoming previous common industry challenges as a result of inconsistent data.

Experian has utilised the latest satellite remote sensing technology, global data and machine learning algorithms to create a global database, all on a consolidated and consistent scale. All this without the use of any PII data.

Discover WorldView
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Understand your customers with one consistent classification system


Personalise your customer communications to enhance their experience and drive retention


Reach the right target audience, with the right message, at the right time


Ensure that you are only targeting customers that will find your services relevant


Accurately communicate consistent messages across all channels


Position sites or stores in the right place by understanding catchment profiles


Retain and engage your existing customers


Allocate your online and offline media spend to best effect

See Mosaic in action

Built for today's hyper-connected world, Mosaic helps you understand consumers' likely characteristics. Mosaic gives you the means to start treating people as individuals and communicate with the UK population more effectively than ever before. Making life easier and more convenient for your customers.

Mosaic informs audiences consistently across channels


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