Location planning and analytics

Enhance your knowledge of local markets to help refine your marketing messages.

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Location planning is a complex science

It affects almost every business’s marketing, real estate, investment and financial decisions. Even if your operation is global, having robust, local knowledge counts. Accurate, complete and consistent data is the first step, but you also need to extract the decisioning insights needed to expand your business.

Experian’s experts can help you analyse your business challenges and ensure you have the datapoints, catchment models and packaged insights to solve them, along with any modelling, geo-spatial tools or advanced analytics required.

Understanding local areas

Within our fast-changing world, residential populations and workforces within local markets can fluctuate quickly. Supply and demand are seldom static, but constantly shift with community dynamics, travel patterns and economic circumstances. Ensure your local marketing, communication and service provision keep up by using the right data.

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Further reading on local area planning

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We can tailor our local market solutions to meet your business needs. Let's talk.

Property and physical outlet planning

Property planning is vital to certain sectors, including retail developers, property investors, planning professionals and commercial agents, and its financial implications can be enormous. Make sure you have accurate data and a partner you can trust when making decisions.

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Further reading on property and retail location

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We can tailor our property planning solutions to meet your business needs. Let's talk.

International market planning

One of the biggest challenges of having an international presence is creating robust marketing and communication plans across borders. Sourcing consistent, global socio-demographic information and insights is extremely difficult. Add in overseas physical outlets and external distributors and you need solid location planning, too. Luckily help is at hand.

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Further reading on international strategy and planning

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We can tailor our international market planning solutions to meet your business needs. Let's talk.

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