Customer intelligence

The better you understand your customers’ needs, the more you’ll be able to engage with them.

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How well do you know your customers and prospects?

The more information you have, the better able you are to deliver the right messages on the right channels to maximise marketing spend. Discover which solutions can help you gather – and manage – this information to reduce acquisition costs and boost response rates.

Gain a clearer understanding of your customers

Organisations collect a broad range of information on how customers interact with their brand, but this doesn’t provide any insight into what customers look like or how they behave within the wider market. The best way to increase your understanding is to compare them to the general population and against attributes not found in your data. Understanding the make-up of your clientele clarifies what the brand’s ideal customer looks like, which helps support planning.

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Further reading on segmentation

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Deeper insight to drive market strategies and planning

Improving your industry knowledge involves developing a detailed picture of who your customers are – what drives them, how they’re likely to behave and potentially what kind of risk they pose to your business. Armed with this insight, you can tailor your strategies to appeal directly to your ideal audience, improving returns on marketing spend and delivering more profitable customers to do your door.

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Further reading on campaign optimisation

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Predicting consumers’ behaviour

Deploying predictive model scoring solutions rather than focussing solely on a segment-based approach will generally boost customer management and acquisition programmes. Predictive model scoring enables you to identify more granular audiences – ones that are more likely to act in a certain way or be interested in a particular product. This delivers a framework where you can offer the right customer the right product at the right time.

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Further reading on segmentation models

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We can tailor our marketing solutions to meet your business needs. Let’s talk.

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