Your rights

Data protection law ensures that your personal data is used properly and legally by the organisations you share it with. This means you have several rights in relation to your personal data, and these are the right to:

Right to be informed: understand what happens to your personal data

This is called the "right to be informed" and means that we must provide you with information about how and why we're using your personal data for marketing purposes. This Portal is the primary place where we provide this information to you. If you have made a Data Subject Access Request (DSAR) to see your marketing data, a summary of this information is also provided with the report that you receive.

Right of access: see what personal data we hold about you

Sometimes referred to as the "right of access", this means you can ask us for a copy of the personal data we hold about you across our entire Experian business. This is known as a Data Access Request (DSAR). To request a copy of your personal data that we hold, please visit Experian's Data Access Request page or contact our Customer Services Team.

Right to rectification: correct anything that you think is wrong with the personal data we hold about you

Often referred to as the "right to rectification", this means that if you think the personal data we hold about you is inaccurate or incomplete, you can ask for it to be corrected or completed.

Right to erasure or right to be forgotten: ask us to delete your personal data

Referred to as the "right to erasure" or "right to be forgotten", you can, in certain circumstances, ask us to delete the personal data we hold about you. This right is not absolute and only applies in certain circumstances.

Right to restrict processing: change how your personal data is used

Otherwise known as the "right to restrict processing" this means that if you are concerned about the accuracy of the data we hold about you, you can ask that we restrict our use of it.

In practise, Experian Marketing Services implement this right in line with the right to object, described below.

Right to Portability: move your personal data

The "right to data portability" means you can ask us to provide data you provide to us either to you or to a third party in a machine-readable format. This right is not applicable in the context of the marketing services we provide as we do not receive personal data from you directly.

Rights in relation to automated decision making and profiling: understand whether your data is being used to make decisions

This is referred to as "rights in relation to automated decision making and profiling" and is relevant when decisions are made about you without people being involved and where computers alone are used to study your personal data. An example here might be an online decision after you have applied for credit.

Right to object: ask us to stop using your data

This right is not an absolute right and, in some circumstances, despite your objection, we will be permitted to continue processing it.

Opting Out of Direct Marketing with Experian Marketing Services

We hope you think our marketing products and services benefit you as a consumer. However, we also appreciate you may want to opt out of Experian passing your personal data on to our clients for direct marketing purposes, and to us processing it for any associated profiling activity.

We will always respect the choices you make.

What opting out with us means for you

Opting out of us processing your personal data for direct marketing (including any profiling of your data that supports direct marketing) means that:

  • We won't pass your contact details onto our clients for direct marketing purposes
  • We won't process your personal data for any profiling activity which supports direct marketing.
    In practise, this means we will not append our models and segments to you at all or use your data in the building of our models and segments.

    Note that this means that our clients will not be able to append additional information relating to you to their existing customer database (on which you may be present as a customer of that brand or organisation) for them to use this insight to drive direct marketing activity. This could result in you getting marketing communications from organisations with whom you are a customer or who have a relationship with that are less relevant to you.

Opting out of Experian processing and using your data within our marketing services for direct marketing purposes will not stop other organisations from doing so. In relation to digital adverting, you'll not stop getting marketing communications or seeing ads on the internet. However, the ads you see may be less relevant to your interests. There's information below on how to reduce the marketing communications you receive from all organisations.

How to opt out with Experian

If you wish to object to your personal data being used by Experian clients for direct marketing purposes (including any associated profiling), and would like to register your details on our suppression file, please click the button below.

Opt out with us

You can also register your personal details on our suppression file by contacting us directly using the details below:


The Experian Team
Customer Support Centre
NG80 7WF

Please note that we will continue to hold the minimum amount of personal data necessary on our various suppression files to make sure that if we see your data again from any other source, we recognise it and make sure that it is not applied in the direct marketing scenarios highlighted above. If, being aware of this, you still want us to delete your information from our suppression file, let us know and we can do that.

We'll process your request and add you to our suppression file within 7 days but it is worth being aware that we build our marketing database monthly and so we will remove your data fully at the next build. It is also worth noting that many of our clients plan their marketing communications in advance, therefore it may take some time for your request to become fully effective.

The ICO’s Your Data Matters

The Information Commissioners Office (the ICO) is the UK's data protection regulatory body set up to uphold information rights, promoting openness by organisations and data privacy for individuals. Through the "fingerprint family", the ICO's Your Data Matters campaign helps people understand why their data matters and how they can take back control.

You can find out more from the ICO about your personal data rights under data protection regulation and how to exercise them.

Click on the ICO's Your Data Matters logo below to find out more:


The ICO also has a Twitter account for the public, @YourDataMatters, and a short film which you can view here.

Your data protection questions

If you have any questions, concerns or issues about the way we are handling your personal data or want to exercise any of the data subject rights and to find out if they apply, then please contact our Data Protection Officer (DPO) by email at If you would rather contact our DPO by post please address this to:

The Data Protection Officer
c/o Experian Customer Service Team
Experian Ltd
PO Box 8000
NG80 7WF

Your right to complain to the UK Information Commissioner

After having contacted us, if you're still unhappy with any aspect of how we handle your personal data you also have the legal right to lodge a complaint with the Information Commissioner's Office (ICO), the supervisory authority that regulates handling of personal data in the UK. You can contact them by:

Going to their website at

Phone on 0303 123 1113.

Want to opt out of other organisations using your data?

If you want to stop receiving direct marketing from companies you are not a customer of, there are simple steps you can take

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Postal Marketing

Postal Marketing

You can opt out of postal marketing by registering with the Mail Preference Service (MPS) at This is an industry-wide service administered by the Data & Marketing Association (DMA) and recognised by the Information Commissioner.

The Baby Mailing Preference Service (BMPS) specifically aims to reduce the amount of baby-related post you receive. You can register at

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Telephone Marketing

Telephone Marketing

Experian does not provide landline or mobile numbers to organisations to be used for telemarketing or SMS marketing in the context of prospecting for new customers, as we recognise the intrusiveness of telephone and mobile channels when used for this marketing activity.

You can opt out of telemarketing by registering with the Telephone Preference Service (TPS) at

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Email Marketing

Email Marketing

Unlike postal or telephone channels, there's no industry-wide service to opt out of email marketing. You should always review privacy policies and marketing opt-in check boxes when registering for services or buying products online.

If you receive unwanted email marketing, you can either unsubscribe via an easy-to-find link in the email itself or use spam filters to prevent future emails from reaching you.

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Open electoral register

Open Electoral Register

This is the version of the electoral register that's available ot anyone who wants to buy a copy.

Your name, address and date of birth will be included in the EER unless you ask your local Electoral Registration Office for them to be removed. Note that your date of birth is only required on the electoral forms if you're a "young attainer" to show you'll turn 18 in the upcoming year(s).

Opting out of the open register won't affect your right to vote.

To find out more about the difference between the two registers and to opt out of the open register visit

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Online advertising

Online advertising

Many organisations use data to display relevant advertising to you when browsing online.

While advertisers generally don’t know your identity, they can understand your likely characteristics based on your browsing behaviour or location. If you'd prefer not to receive targeted advertising based on this information there are a few things you can do.

This type of activity relies on the use of cookies. Cookies are small files used by websites to recognise returning visitors. Declining cookies when visiting sites will prevent them from gathering data about you and tailoring their advertising to you. And all modern browsers have a setting to clear cookies, which will delete your cookie data stored from previous website visits.

When personalised adverts are displayed on the internet the AdChoices icon is usually displayed, which looks like a blue arrow with the letter i inside. Clicking this will give you specific guidance on how to control your online advertising preferences. More information is available at

Learn more about the use of cookies for online advertising and other ways to opt out at

Cookies used for advertising do not generally work on mobile devices. But advertisers can still recognise returning visitors both online and in apps using something called an ‘advertising ID’.

Each mobile device creates its own advertising ID. This gathers data on your activity online and your usage of applications on that device. An ID can be reset at any time, which deletes all data held against it.

Instructions on resetting advertising IDs will vary by device, but you can find details here for Apple devices or here for Android devices.