Our ethical approach to marketing

We always put you first - protecting your data privacy rights is our priority.


  • We continually review our partners' marketing activities to make sure they're using our data in the right way
  • We tightly control access to our products so they’re not used by organisations offering products and services that could cause detriment to you, be intrusive, or create risk for the vulnerable
We're also members of relevant industry bodies such as the Data & Marketing Association (DMA). You can look at our entry on the DMA's website. By following industry codes of practice that always put the individual first, we can ensure we're meeting high standards when it comes to making sure our activities are right for you. Read the DMA's Direct Marketing Code of Practice.

Responsible marketing

We're committed to putting your interests at the heart of everything we do.

The safeguards we have in place, protect your personal data so you experience positive outcomes because of our activities.