We're all exposed to marketing every day.
Sharing your personal data with responsible organisations, who treat it with respect and trust, can result in positive outcomes for you as a customer, and for society.
But you have choices over how it’s used by organisations. In data protection law, these are your Data Subject Rights.
We make it easy for you to look at the data we hold on you or tell us if you wish to opt out
Data protection law ensures that your personal data is used properly and legally by the organisations you share it with.
This means you have several rights in relation to your personal data, these include:
Understand whether your personal data is being used to make decisionsRead more
Some of these rights are subject to certain circumstances and will not always apply
The Information Commissioners Office (the ICO) is the UK's data protection regulatory body set up to uphold information rights, promoting openness by organisations and data privacy for individuals. Through the "fingerprint family", the ICO’s Your Data Matters campaign helps people understand why their data matters and how they can take back control.
You can find out more from the ICO about your personal data rights under data protection regulation and how to exercise them.