We comply with industry best practice

We seek to align to best practices laid down by the Information Commissioner’s Office (ICO) as well as the European Interactive Digital Advertising Alliance (EDAA), and we’re active members of the Data & Marketing Association (DMA).

Our suppliers & clients safeguard your information

We have processes of due diligence when choosing suppliers and clients to work with, and we continually monitor these relationships. We only work with organisations who meet our high standards of compliance with data protection requirements.

We use the minimum data required

Often referred to in data protection regulation as “data minimisation”, we ensure that only the minimum amount of personal information needed for processing purposes is collected by us.

Your data is secure here in the UK and overseas

Experian is based in the UK. However, we and our clients also operate elsewhere in the world and may access your personal information from these locations. While countries in the European Economic Area ensure rigorous data protection laws, other countries may not provide the same standard of legal protection when it comes to your information.

We only keep your data for a reasonable time

We keep your personal information for as long as we need to provide marketing services for our clients, and no longer.

We constantly protect your data and your rights

At Experian we have a number of processes running through our whole business to ensure we protect your data and rights.

We ensure the quality and accuracy of your personal data

Our marketing database is rebuilt monthly.

We're transparent about your data and how we use it

This Consumer Information Portal contains lots of information to provide transparency on topics such as what we do with personal data, where this comes from, and how you can exercise your data rights.