We run custom analytics projects for clients using a range of data that we possess. This includes personal data, anonymised individual level data where you can't be identified and aggregated data (often relating to geographical areas such as postcodes, store catchment areas or towns).
Wherever possible during our analytics work we anonymise personal data so it cannot be used to identify anyone.
Examples of the projects we typically undertake include:
- Location planning for retailers to help in setting up new stores or providing products and services which are relevant to the local area
- Developing customer segmentations using a client’s own customer data
- Measuring the impact of marketing activity so that organisations can continually improve the relevancy of their marketing to consumers
- Helping organisations who are planning their future strategy, such as planning new product development or identifying new markets for their service