What is legitimate interest?
Data protection law means that every organisation must have a lawful ground, or reason, for processing any personal information about an individual. Experian processes your personal data under a lawful ground called 'legitimate interest'.
Fundamentally, as a marketing services organisation our business is dependent on us being able to process personal data in order to provide our services to clients. It is, therefore, in our legitimate interest to do so. We also have a legitimate interest in making sure marketing is relevant for you, so we process your personal data so our clients can send you marketing for products, offers and services that are relevant to you and tailored to your likely interests.
And our clients have a legitimate interest in finding new customers or delivering the best products and services to existing customers through their marketing activities.
When we process your personal information under legitimate interest, we consider your rights under data protection laws as well as any potential impact to you — both positive and negative. We will never place our interests above yours. We will never use your personal data for activities where the impact on you overrides our interests or the interests of our clients.