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- Engage with your customers seamlessly using the 2015 Marketing Insights Calendar
- Virgin Money reduce marketing spend and increase conversion - Video case study
- Using the concept of customer profiling for success in a majorly competitive market
- Contact them vs don't contact them - the challenge facing the majority of marketing analysts
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Improve the accuracy of your data for clearer decision making
As organisations look to improve customer understanding to achieve a competitive advantage, collating a clear picture of customers and prospects becomes a key business priority. The collection of accurate contact information across multiple and varied touch-points and the addition of insightful referential datasets is crucial for informing clearer decision making.
Experian has a host of software and service solutions to help you get to grips with your data quality to ensure you have the most accurate information available when making the decisions that matter.