We build a number of segmentations focused on different themes, but all using the same general principles as we use to create Mosaic.
See below for a full list of all the segmentations that we build.
Mosaic UK. A consumer classification which provides an understanding of the likely demographics, lifestyles, purchasing behavior, technology adoption, communication channel preferences and location of all individuals and households in the UK.
Mosaic Public Sector. A UK classification designed specifically for use by the public sector, which focuses on the needs of residents (citizens). It provides an understanding of each citizen’s location and their likely demographics, lifestyles and behaviours.
Mosaic Scotland. A consumer classification which provides an understanding of the likely demographics, lifestyles, purchasing behavior, technology adoption, communication channel preferences and location of all individuals and households in Scotland.
Mosaic Digital. Provides insight into the digital lives of UK consumers by classifying them according to their likely attitude to new technology, device ownership and online usage.
Mosaic Shopper Segments. A consumer classification which provides insight into the likely shopping habits, preferences and behaviours of UK consumers of retailers and brands, identifying how to engage with consumers across different channels.
Mosaic Global. A consistent consumer classification for over 25 countries around the world based on a simple proposition that the world's cities share common patterns of residential segregation.
Financial Strategy Segments. A consumer classification used primarily by financial services organisations, it classifies the UK population based on a range of data inputs into a series of segments with similar socio-economic and demographic characteristics but also based on their likely financial product holdings and behaviours. The models of likely financial product holdings and behaviour used in building the segmentation are based on market research data from YouGov where data has been anonymised and no individual can be identified. No behavioural information from our credit bureau data is used. Financial Strategy Segments enables clients to better understand their existing or prospective customers, specifically from a financial lifestyle perspective, with the aim of achieving more positive marketing outcomes for the consumer and the organisation.