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Target the right offer to the right person at the right time via the right channel
CLTV and RFV
Are you looking to improve customer retention and grow your customer base through more relevant and value based interactions?
We help you to understand customer lifetime value, so you can drive differentiated strategies and tactics based upon robust value measures.
- Reduce customer churn
- Re-activate valuable customers
- Grow existing customer relationships
What we do
Customer Lifetime Value and RFV help you to identify customer lifetime value through the development of models and segmentations.
How we do it
Experian will utilise your data, potentially combined with our own industry leading data and apply our analytical expertise. We will work with you to implement the solution and to test and monitor success.
Experian will combine our analytical and data expertise with your transactional data to derive proven value generating analysis.