Identifying prospects across channels

All businesses need to extend their reach and invest in new customer acquisition. Find out how Experian can help you find suitable prospects.

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Understand the profile of your customer base

Understanding the profile of your customer base and where you can find similar prospects across channels is crucial for both acquisition and customer management activity. Utilising a wide breadth of data enables brands to make effective marketing decisions that cut across offline and online channels and help inform cross-brand collaboration strategies.

Cross channel marketing planning

In today's competitive digital landscape, businesses must adopt a multi-channel marketing strategy to remain successful. Omni-channel strategies that combine online and offline efforts are particularly effective, enabling companies to target customers through multiple touchpoints. A successful marketing strategy requires careful consideration of the different channels available, the stages of the user journey, and how they can be used in combination to maximise your efforts and reach customers most effectively. With a well-informed, data-led approach, companies can increase their customer engagement, acquire more leads, and boost their bottom line.

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Further reading on multi-channel marketing

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Collaborative marketing solutions

Organisations can often see the value of partnering with other brands to share data and insights to drive mutually beneficial marketing programmes. But they want to do this in a secure, privacy-safe way that doesn’t compromise consumer data by passing it on to partner organisations. Fortunately, there are several ways to achieve this.

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Further reading on data sharing and partners

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We can tailor our marketing and co-marketing solutions to meet your business needs. Let’s talk.

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