Identifying prospects across channels

All businesses need to extend their reach and invest in new customer acquisition. Find out how Experian can help you find suitable prospects.

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Understand the profile of your customer base

Understanding the profile of your customer base and where you can find similar prospects across channels is crucial for both acquisition and customer management activity. Utilising a wide breadth of data enables brands to make effective marketing decisions that cut across offline and online channels and help inform cross-brand collaboration strategies.

Cross channel marketing planning

In today's competitive digital landscape, businesses must adopt a multi-channel marketing strategy to remain successful. Omni-channel strategies that combine online and offline efforts are particularly effective, enabling companies to target customers through multiple touchpoints. A successful marketing strategy requires careful consideration of the different channels available, the stages of the user journey, and how they can be used in combination to maximise your efforts and reach customers most effectively. With a well-informed, data-led approach, companies can increase their customer engagement, acquire more leads, and boost their bottom line.

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Target audience definition

With the right help, it’s possible to use a range of demographic and research data to deliver bespoke audience strategy development. As part of this, you may consider developing one or more predictive models that are tailored to your specific brand objective. These can then be used by your internal and agencies teams in a multi-channel approach.

Explore our solutions to develop your strategy

Partner Audiences for Marketing provides an increased choice of audience selection.

Partner Audiences

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Plan offline channel activity

Direct mail, partially addressed mail and door drops are critical channels for many organisations. Despite the trend towards online campaigns, an engaging and relevant postal campaign can provide exceptional ROI for brands – and not only with audiences who are less likely to be online.

Conversely, cost per contact is likely to be higher, so it’s critical to ensure that investment is aimed at audiences that will provide maximum response rates. 

Our solutions for multi-channel marketing

Experian Match is a privacy-centric solution that provides greater protection and control to consumers.

Experian Match

Audience Engine provides instant access to Experian data to execute campaigns across multiple destinations.

Audience Engine

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Move beyond platform algorithms

With online channels, the temptation is to use in-platform auto-optimisations that become self-fulfilling in audience selection. Many organisations find that over the long term customers onboarded in this way aren’t as profitable as those enrolled by other channels, despite potentially being cheaper to recruit initially.

Using audience insights at either an individual or geo level alongside your platform algorithms can provide increased performance.  

Find and engage audiences across platforms

Audience Engine provides instant access to Experian data to execute campaigns across multiple destinations.

Audience Engine

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Evaluating premium publishers and addressable TV audiences

There is no doubting the importance of premium campaigns to support both branding and performance activity. Again, using audience data within these channels can allow messages to be tailored to particular segments.

Consulting experts in the field, like those at Experian, can help you plan campaigns across a wide range of premium publishers and addressable TV audiences.

Discover our solutions to plan your campaigns

Experian Match is a privacy-centric solution that provides greater protection and control to consumers.

Experian Match

Audience Engine provides instant access to Experian data to execute campaigns across multiple destinations.

Audience Engine

Further reading on multi-channel marketing

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We can tailor our targeting solutions to meet your business needs. Let’s talk.

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Collaborative marketing solutions

Organisations can often see the value of partnering with other brands to share data and insights to drive mutually beneficial marketing programmes. But they want to do this in a secure, privacy-safe way that doesn’t compromise consumer data by passing it on to partner organisations. Fortunately, there are several ways to achieve this.

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Join a co-operative

Recruiting new customers is the key to commercial growth. A service like Experian’s retail co-operative solution allows organisations to pool insights on individuals to better understand transactional trends.

The retail co-operative solution enables members to combine product category information; RFM (recency, frequency and monetary) criteria; and demographic data to target their best prospects. 

Explore our co-operative solution

Club Canvasse is a powerful transactional data cooperative providing members the ability to understands and engage best audiences for acquisition and retention activities.

Club Canvasse

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Partner evaluation

When brands are looking to work with partner organisations, it’s helpful to engage a neutral party who can process, enhance and analyse the cross-over between customer files in a privacy-safe but transparent way.

Experian offers this type of service, providing analysis to both parties on overlaps and comparing profiles found with the two consumer bases to assess synergies between the brands.

Partner with other organisations

Club Canvasse is a powerful transactional data cooperative providing members the ability to understands and engage best audiences for acquisition and retention activities.

Club Canvasse

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Consider co-marketing activity

To work with another brand on co-marketing activity you first need to be able to assess initial synergies between the brands. Later, you may also want to evaluate post-campaign performance to gauge whether the activity has brought new customers onboard.

Evaluating the success of the partnership is another area where you may wish to call on a ‘neutral’ partner like Experian who can support both parties.

Our co-marketing solutions can help

Club Canvasse is a powerful transactional data cooperative providing members the ability to understands and engage best audiences for acquisition and retention activities.

Club Canvasse

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Try a clean room approach

The use of data clean rooms is growing. They rely on a neutral environment where organisations and their partners can join forces to gain insight and deliver connected experiences without sharing raw data between organisations.

With privacy and security now at the forefront of many organisations’ thinking,  there’s an increasing variety of solutions to support privacy-safe processing, including Experian’s Match tool. 

Put privacy and security at the forefront

Experian Match is a privacy-centric solution that provides greater protection and control to consumers.

Experian Match

ConsumerView can help you improve your understanding of customers by building a picture of consumers with a unique blend of intelligence.

ConsumerView

Further reading on data sharing and partners

Get in touch

We can tailor our marketing and co-marketing solutions to meet your business needs. Let’s talk.

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Contact Us

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Call us on: 0845 2340 391

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