Take outs from our ‘Make the most of Mosaic’ events

Posted on Aug 22 2013 by

Listening to customers is the key to success and Experian is no exception to that rule! We recently ran some client forums covering planned developments and improvements to Mosaic (our demographic customer classification product), our new Mosaic Digital Insights data (online behaviours by type) and how to get the most from Mosaic. We had some really positive feedback from clients who attended these events, so I thought I would share some of the key take outs about how to make the most of Mosaic data.

Reducing Home Move churn and outstanding debt in utilities

Posted on Aug 19 2013 by

In the utilities sector, it is estimated that around £1.5 billion of debt is created during the home move process.

Should startups be wary of disruptive technologies?

Posted on Aug 16 2013 by

Martin Zwilling recently wrote in Forbes about disruptive technologies, and how – while novel concepts may displace existing technology quickly by societal standards – this “quickly” may be too slow to save initial startups in the space.

Social Butterfly or Everything Tech? The Rise of the Always On consumer

Posted on Aug 16 2013 by

Over the last decade, the advent of social media, the proliferation of the latest smartphones and tablets, and access to limitless data regardless of location has seen consumers become more connected than ever before. Our recent Always On consumer research has pinpointed four distinct types of consumer who are more digitally connected than ever before.

Census Trends: Oh we do like to be beside the seaside!

Posted on Aug 15 2013 by

The impact of the UK’s ageing population has been well-documented and much debated, but just how long many of us can now expect to live, was highlighted in the latest Census data for England and Wales. It indicated some 80,000 more people over the age of 90 in 2011 compared to 2001. Delving into this data and combining it with our Mosaic segmentation data, we provide insight on the UK’s ageing population.

How do Gmail changes impact brands?

Posted on Aug 12 2013 by

Earlier this year, Google released some important changes in their Gmail platform that strongly influence how Gmail users now interact with incoming emails. As Gmail is one of the top email services used globally, with over 425 million active users as of June 2012, these changes have important implications for brands.

12th August 2013: Forward Guidance

Posted on Aug 12 2013 by

Sadia Sheikh assesses the implications of the Bank of England’s forward guidance on monetary policy on interest rate movements and gauges the market reaction to the statement

Credit today and the new ‘normal’

Posted on Aug 09 2013 by

In a challenging environment, the credit industry is being forced to continually evolve and cope with the trading conditions. Although volumes of new lending are more stable, the credit industry faces a complex risk environment must evolve to cope with new ‘normal’ trading conditions.

Industry Trends 2013 – Social Club vs Scary Movie

Posted on Aug 09 2013 by

Integrating social media into the marketing mix. Social Media is a bit of a Jekyll and Hyde character in marketing circles. Everyone loves Dr Jekyll — a place where people come together to have fun, which provides the perfect platform for brands to stay close to their consumers. But then there’s Mr Hyde — a darker side that’s proved to be a bit of a horror story in terms of realising returns.

5th August 2013: Regional Round-Up

Posted on Aug 06 2013 by

Sadia Sheikh summarises the key regional surveys this month to form a view of short-term regional performance…