Experian can help you reach your target audiences, to understand their needs and to serve them the right offers and products. Its solutions can tailor interaction so that it happens at the right time, in the right locations and channels. It can also manage your existing customers using data insights and measure the outcomes of your marketing campaigns.
Our customer profiling and consumer audience targeting services help you to better understand your audience and what makes them tick – allowing you to engage with them more effectively, delivering the right messages on the right channels to maximise marketing spend.Find out more about targeting and profiling
The success of virtually any business relies on truly understanding local markets and using data and analytics to extract insights about a particular location and its population. Location-based data assets can be applied to almost any marketing campaign or audience cohort. Find out how location data can work for you.Find out more about location planning
Global expansion is the dream for many organisations. But, while international expansion offers real growth potential, it can be extremely costly if not focused on the right areas.
As an increasing number of businesses are looking to expand globally, there is a growing demand for high-quality audience intelligence to help expansion strategy planning from both a location investment and effective campaign planning perspective.Find out more about international expansion
Gaining a deep understanding of your existing customers and prospects will allow you to better engage with them by delivering the right messages in the right channels. Explore how a deeper understanding can help you achieve better ROI on your marketing spend.Find out more about identifying prospects
Once you understand your existing customer profiles, you need to consider the best channels to invest your marketing budget in to maximise your ROI. Discover how cross-channel strategy and planning that evolves around the images and personas of your ideal customer can boost marketing returns.Find out more about customer intelligence
Learn how to create marketing campaigns that have the impact to attract new customers and ensure your audiences receive the right messages, in the right channels, in the right locations at the right time. With optimised campaigns, you can achieve the best ongoing outcomes for your marketing spend.Find out more about multi-channel marketing
Your ability to deliver relevant experiences that engage your customers relies on accessing accurate and compliant customer data to support marketing and analytics. Find out how to evaluate the outcomes of your marketing campaigns and understand the effect of your marketing across all channels.Find out more about managing customer data
Aegon use Experian’s tracing solutions to help find uncontactable customers and reunite them with assets.
Listen to our Data Quality experts discuss best practice and effective ways of managing data quality.
Read more about how consumer behaviours have changed and how to better connect with your customers.
What does the future hold for city centres if office workers are moving to hybrid or homeworking?
Find out more about the emerging changes happening to the marketing ecosphere.
Get instant access to Mosaic and other tools to understand your customers and prospects.
Call us on: 0845 2340 391