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Prime pitch mapping

Prime pitch mapping is an accurate system for assessing the quality of retail outlets. It provides valuable insights into the most desirable locations, supporting retailers, property owners and agents with property planning, development and management decisions.

Prime pitch mapping measures the relative strength of centres and retail sites, providing a quantitative measure of site quality for retail units based on their proximity to multiple retailer outlets. Clear, concise maps illustrate the proportion of multiples in a centre and can be tailored to your specifications. 

Site Quality Indicators (SQI) can be used in conjunction with other data sources, such as demographic, expenditure and catchment area analysis, enabling you to: 

  • quickly identify your prime pitch locations through summary maps
  • determine sales performance targets for individual retailers
  • benchmark your business to better understand the current position and plan for the future
  • calculate branch performance for audit purposes
  • evaluate competitor locations and assess retail location potential
  • gauge the impact of future developments.


Vacant Proximity SQI Map: assesses the number of vacant outlets within a centre and provides a quantitative measure of site quality for retail units, based on their proximity to vacant outlets.

Multiples Count SQI Map: assesses the location and proportion of multiples within a centre and provides a quantitative measure of site quality for retail units, based on their proximity to multiples.

Bespoke data service: datasets can be tailored to meet your requirements, for example, by geography or fascia.

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