Posts Tagged ‘ email marketing ’

Somebody that you used to know? – Re-energise inactive subscribers with a perfect reactivation campaign

Reactivation campaigns are a great way of re-engaging with inactive subscribers, cleaning your database and avoiding spam traps - for more read this pos


Contact them vs don’t contact them – the challenge facing the majority of marketing analysts

In this blog post by David Percy we discuss when it's best to contact customers and why even personalised messages can sometimes be too much.