email marketing

Imagine a world without email – taking a look at the roots...

Posted on Mar 11 2016 by
Email has come to permeate every aspect of our society Every now and then a piece of technology comes along that intrinsically alters our way of life and goes on to permeate pretty much every aspect of society. Air travel,...

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Email+ is the road to cross channel – straightforward and ...

Posted on Feb 18 2016 by
If you're struggling with how to tackle the cross-channel conundrum I suggest you use the Email+ approach Cross-channel marketing consultant Jalna Soulage recently hosted a webinar on the Email+ approach which you may be...

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Top Marketing Statistics for 2016...

Posted on Jan 11 2016 by
2015 was a great year for marketing - and I'm sure we can expect 2016 to be just as interesting (check out these marketing predictions from Dan Kennedy for more). For the time being here's a list of some of our favourite...

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Karl’s KPIs – Black Friday and Cyber Monday subject line...

Posted on Nov 12 2015 by
Karl's KPIs is an on-going series of articles from Data Analyst Karl Bond This article is part of an on-going series from Data Analyst Karl Bond in which he digs into some interesting email stats based on insights...

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What is spam? A quick history of email spam and why you shou...

Posted on Nov 02 2015 by
Tom warns of the danger of spam Spam represents an on-going issue for consumers and marketers alike. Every single day Internet Service Providers (ISPs) have the responsibility of sorting through the flood of inbound emails...

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Christmas email campaigns – how, when and what to send to ...

Posted on Oct 30 2015 by
Insights in this article are taken from the recently released Festive Insights 2015 white paper. Click here to download your copy. For us marketers Christmas starts early. While everyone else complains when they first see...

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KPIs: Karl’s Performance Indicators – Halloween subject ...

Posted on Oct 28 2015 by
This is the first in an on-going series of articles from Data Analyst Karl Bond in which he digs into some interesting email stats based on insights from Experian’s ESP platform. As Halloween approaches I thought it would be...

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How to smoothly onboard to a new email service provider and ...

Posted on Oct 01 2015 by
Tom Corbett has some great advice for anyone switching ESPs There are many reasons why you’d want to change your email service provider (ESP) – cost, flexibility, reliability and functionality are a couple, but that’s...

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20 top tips for retail email marketers – part one...

Posted on Aug 06 2015 by
Dan Kennedy has 20 top tips for email retail marketers Email marketing remains a critical part of the retail marketer’s toolkit. As a critical channel it’s important that you get the most out of your email...

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