Data-led social media acquisition

Boden, a well established British clothing retailer, had been using traditional marketing channels to reach new customers. Boden’s main objective was to expand their marketing strategy into unexplored channels to find new ways of increasing customer acquisition.


Boden had been executing campaigns across many channels including Direct Mail, Email and PPC. However, it was becoming a challenge to find new customers in a well-established UK market.


In line with Boden’s KPIs, the team created an exclusion list by enhancing Boden’s first party CRM data with Experian data. This way, Boden would only engage with potential new customers.

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