Demographic classifications

How much do you really know about your customers, about the people who use your services and buy your products?

Experian’s demographic classifications help you understand your customers, from knowing where they live and how to communicate with them, through to their lifestyles, culture and behaviours.

Mosaic is an award-winning classification tool, available in the UK and countries around the world. Developed under the direction of Professor Richard Webber, the world's leading authority on consumer segmentation, our Mosaic products classify a billion people worldwide.

Mosaic UK
Experian’s Mosaic UK consumer classification gives you a comprehensive view of UK consumers now and in the future.
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Mosaic Scotland
Identifies the characteristics that make living in Scotland different from the rest of the UK, helping you to understand more about Scotland’s consumers.
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Mosaic Northern Ireland
Identifies the characteristics that make living in Northern Ireland different from the rest of the UK, helping to you understand more about Northern Ireland’s consumers.
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Mosaic Global
A single, consistent classification of 880 million people around the world, based on the idea that the world's cities share common residential patterns.
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Mosaic Public Sector
Supports public sector policy decisions, communications activity and resource strategies.
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Mosaic Origins
Profiles areas and communities by name origin, religion and language.
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Mosaic Daytime
Captures the shift between daytime and evening populations and the impact this has on the demographic make-up of neighbourhoods.
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Longevity Risk Segments
Designed for organisations that have signficant exposure to increases in life expectancy, such as life insurance companies and pension providers with annuity portfolios.
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