Our Financial Strategy Segments tool gives a rare and fascinating overview of today’s UK adult population at macro and micro level by exploring current financial behaviour trends and the emergence of new types of consumers. This insight gives organisations a much deeper understanding of consumers’ financial behaviour and allows you to communicate with them more effectively.

The benefits at a glance:

  • Deliver more relevant marketing with less wastage
  • Make decisions on strategy and product portfolio by using the segments to bring customer data to life
  • Understand where your customer might go next on their journey
  • Achieve a balance between regulation and growth
  • Includes 2,500 data variables are chosen for their ability to accurately describe financial behaviour
  • Classifies over 50 million UK consumers into 15 groups, 55 types and 135 distinct person-level types

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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

What do today’s consumers look like? What are their attitudes to money, and how do they choose to manage their own? What financial services do they want? And how do they want to be communicated with?

Today, data can give us more insightful answers to these questions than ever before. Our Financial Strategy Segments tool gives a rare and fascinating overview of today’s UK adult population at macro and micro level by exploring current financial behaviour trends and the emergence of new types of consumers. This insight gives organisations a much deeper understanding of consumers’ financial behaviour and allows you to communicate with them more effectively.

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video

Deployment

Cloud based

Data integrations

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Financial Strategy Segments

Deliver great experiences based on the financial needs and preferences of your customers.

Download Product Sheet

FAQs