Overview

Our Financial Strategy Segments tool gives a rare and fascinating overview of today’s UK adult population at macro and micro level by exploring current financial behaviour trends and the emergence of new types of consumers. This insight gives organisations a much deeper understanding of consumers’ financial behaviour and allows you to communicate with them more effectively.

Functionality that delivers your goals

What do today’s consumers look like? What are their attitudes to money, and how do they choose to manage their own? What financial services do they want? And how do they want to be communicated with?

Today, data can give us more insightful answers to these questions than ever before. Our Financial Strategy Segments tool gives a rare and fascinating overview of today’s UK adult population at macro and micro level by exploring current financial behaviour trends and the emergence of new types of consumers. This insight gives organisations a much deeper understanding of consumers’ financial behaviour and allows you to communicate with them more effectively.

Financial Strategy Segments
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  • Cloud based
Financial Strategy Segments

The benefits at a glance

Deliver more relevant marketing with less wastage

Make decisions on strategy and product portfolio by using the segments to bring customer data to life

Understand where your customer might go next on their journey

Achieve a balance between regulation and growth

Includes 2,500 data variables are chosen for their ability to accurately describe financial behaviour

Classifies over 50 million UK consumers into 15 groups, 55 types and 135 distinct person-level types

Frequently asked questions

Get in touch to find out how Financial Strategy Segments can help your business

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Further reading