Caritas Australia maximises fundraising engagement

Overview: Caritas Australia maximises fundraising and donor engagement

Learn how Caritas Australia increased donor retention rates and active donors in the database by 5%

Caritas Australia experienced data quality issues which affected their ability to communicate with donors and resulted in higher costs for their fundraising campaigns.

With 370,000 records in their Salesforce CRM, the Fundraising Team recognised that donor contact data needed to be cleaned and tools put in place to capture accurate data across their donor touchpoints moving forward.

Village group having lunch

Challenge overview

When the Covid-19 pandemic began, Caritas Australia needed to transform their approach to donor engagement and fundraising.

Many of the traditional community donation channels were suddenly closed due to stay-at-home requirements, making contact data and their website more important than ever. With valid and complete contact data for donors to hand, the Fundraising Team were well prepared to make the pivotal shift and focus on direct marketing.

This activity included shipping postal donation packs as well as digital tactics such as email and SMS campaigns.

Challenges
  • Transform donor engagement after stay-at-home Covid-19 requirements closed traditional channels
  • Communicate with donors more effectively to reduce overall costs of fundraising campaigns
  • Shift focus to direct marketing using valid and complete donor contact data
View Caritas Australia Profile
Company Bio:

Caritas Australia is the international aid and development organisation of the Catholic Church in Australia. With over 50 local partners across 18 countries, the organisation works closely with local communities in Australia and overseas to provide support to those most vulnerable and tackle the root causes of poverty and social injustice.

Industry: Not for Profit
Number of employees: 200+
Number of partners: 50+
Accurate contact data is essential for our community fundraising efforts. Fixing data is a never-ending task but Experian had the solutions to do this for us, validating the data we already had in the system and making sure that all new data is also validated. By doing that it allows us to save time and money.
Viviane Piccinini, Direct Marketing Fundraising Manager, Caritas Australia

Solution overview

Caritas Australia reached out to Experian to discuss their challenges and invested in Data Validation for Salesforce to future-proof their data management strategy.

Since 2018, Caritas Australia has used Experian’s real-time data validation solutions for addresses, email addresses and phone numbers within their Salesforce CRM and website.

It was important to have comprehensive data quality checks in place across the various platforms where contact data is captured. This included the Salesforce CRM, marketing preference centre and donation website. 

Overall increase in active donors database by 5%, and a 76% increase in donations from direct marketing campaigns.
Find out how Data Validation could help your business
Results
  • Increased donor retention rates and overall active donors in the database by 5%
  • Increased supporters’ appeals response rate by 6%
  • Increased direct marketing campaigns, resulting in a 76% increase in donations
Solutions
Caritas Australia maximises fundraising and donor engagement

Caritas Australia maximises fundraising and donor engagement

Download full case study

Related Products

We have solutions we can tailor for your business needs

Speak to an expert
Case Study
Data Consultancy, Aptitude, used Experian data to help a large UK retail bank with KYC remediation

Know Your Customer (KYC) remediation programmes have become UK banks’ largest operational burden – in time, money, and effort. Data Consultancy, Aptitude, used Experian data to help a large UK retail bank tackle their growing remediation backlog, demonstrating a potential cost saving of over 50%.

Read our paper to find out exactly how they did it, and how other UK banks can replicate this process.

See full story >
Case Study
Creation of a communications framework to support future sustainable transportation needs

Transport for West Midlands (TfWM) is the transport arm of the West Midlands Combined Authority. TfWM is responsible for formulating transport strategy, policy and project delivery incorporating highways, freight, rail, bus and tram.

TfWM needed to understand the population of the West Midlands and their attitudes and behaviours towards travel, before being able to develop new transport services to generate modal shift and transport decarbonisation.

See full story >
Case Study
Experian help Bauer fine-tune their advertising on a local level

Bauer Radio is a much loved and listened to broadcaster with dozens of stations that are played all day long across the country. In this digital world, with localised signals it can be a challenge to ensure the right listener has the right broadcast, and Experian helps them to make this happen.

After acquiring 40+ new radio stations, Bauer Media needed a way to match the new radio catchment centres to Postal District centroids to ensure their clients’ paid advertising was optimised and the right adverts were hitting the right listeners in the right locations.

See full story >
Case Study
Wales & West Utilities improve their emergency response rates with address validation for SAP CRM

Wales & West Utilities is the gas emergency and pipeline service across Wales and the southwest of England. With a gas network of more than 35,000 km of gas pipes, they supply gas to around 2.5 million households and businesses, serving a population of 7.5 million people. Discover how Wales & West Utilities drastically improved their engineer response with Experian Data Validation for SAP CRM solution

See full story >
Case Study
Saga overhauled their data management programme to address customer duplication and quality issues

While data management initiatives have been on companies’ wish-lists for many years, an increasingly stringent regulatory environment allied with extensive data privacy legislation has now put data governance at the top of the agenda for many customer-driven businesses.

In the case of Saga, a British company that provides services for the over 50s, a major data programme is currently underway.

See full story >
Case Study
Leeds Building Society cuts mortgage decisions in principle to 11 seconds

Increasing operational efficiency, scalability and speed of decisions, Leeds Building Society has seen immediate business change and value after implementing Experian’s PowerCurve Originations platform. The society will benefit further from the flexibility to expand, adapt and control future requirements, including climate risk strategies and more.

Leeds Building Society has been on a transformation journey, with a vision to improve mortgage processing and digitally enhance the customer experience.

See full story >