In the years leading up to the pandemic, many organisations had been investing in digital transformation programmes, but the pandemic pushed every organisation into this space and, in 2020, anything that could be moved online was moved online. And in the midst of this upheaval, they saw seismic shifts in customer behaviour and expectations. Consumers had little choice but to turn to digital channels and services en masse during the pandemic. As digital adoption has increased, identities have become more complex.
The growth of digital has reshaped the speed at which organisations and governments adapt to identity and ledger design
ID has evolved over many centuries, with the first written identity documents — passports — being created in the 1400s. The modern version of this passport came into existence in 1914. From those early efforts, other government issued identity documents, including driver’s licences, arose. Now, digital and physical identities are linked. Licences and passports often include biometric markers, such as facial, hand or iris verification. Through this, it is possible to know exactly who is interacting with a company through their website, app, in person or on the phone.