ConsumerView - Understand consumer behaviour to target customers and prospects

• Understand consumer behaviour to generate insight into your existing customers
• Target the most likely new prospects for your campaigns
• Target the right person with the right offer at the right time
• Develop retention and up/cross sell opportunities
• Maximise the effectiveness of and return from your marketing campaigns

Improve your understanding of customers and propects

• Enrich your database of transactional data with information on consumer demographics, consumption patterns and attitudes
• Anticipate and predict your customer and prospect behaviours
• Source prospect lists for targeted marketing and communications across traditional and digital media
• Gain a more useful and powerful view of your customers and prospects through cross media linkage
• ConsumerView can draw a link between data collected online and Experian’s offline lifestyle and demographic information.

Coverage

Access to circa 49 million individual UK consumers living at residential addresses, with 42.3 million consumers available for prospecting purposes.

ConsumerView can help deliver high-volume direct marketing campaigns whilst still maintaining quality and accuracy of targeting

Trusted data sources

ConsumerView is a combination of the Edited Electoral Roll, including updates from the monthly rolling register, Experian’s proprietary data assets, partnerships with other data owners and other compliant data sources.

ConsumerView helps to identify prospects that are proven to be DM responsive despite not being available through the Edited Electoral Roll.

Over 90% of the contribution of the file is from alternative mailable sources to the Edited Electoral Roll.

Accuracy & recency

ConsumerView is rebuilt and refreshed monthly ensuring that it accurately reflects the universe of UK consumers at any point in time.

All major demographic attributes and household variables are updated on a monthly basis, whilst other variables are updated on a 6 monthly basis.

All records have proven to have been active at that address within the last 12 months.

Range

With over 450 attributes, ConsumerView can be used to provide a prospect list relevant to any industry and help to enrich your customer information for insight.

Demographics: Individual, Family, Property and Financial level information that can be used to build up an accurate picture of what your prospect and customer files look like and that characterise our understanding of people and the composition of households.

Segmentations: an award-winning set of classifications, unique to Experian, classifications that paint a rich picture of consumers in terms of their socio demographics and the neighbourhoods in which they live. These include our portfolio of Mosaic classifications, Financial Strategy Segments, Fashion Segments and TrueTouch.

Propensities: a wide range of propensities that define an individual’s pattern of product consumption and service preferences

ConsumerView provides a single, definitive and consistent view of the UK adult population, containing a broad and accurate range of demographic, socio economic and behavioural characteristics on each adult and household in the UK.

Whether you are looking at existing consumers or targeting new customers, ConsumerView provides you with the insight and intelligence you need to deliver and maintain profitable customer relationships.

ConsumerView helps your business grow by:

• Supporting your multi-channel contact strategies
• Providing selectivity, from broad classifications to individual level variables
• Utilising a common data currency that provides the means by which all media can be referenced and traded

ConsumerView improves your understanding of customers and prospects by:

• Generating insight on individuals, households and neighbourhoods
• Enriching your database of transactional data with valuable demographic, consumption and attitudinal information for more effective customer relationship management
• Facilitating the modelling of customer and prospect behaviours to create consumer specific segmentation or propensity models to anticipate and predict consumer behaviour
• Enabling you to select names and addresses from prospect databases for targeted marketing and communication across traditional and digital media
• Drawing a link between online collected identifiable data and Experian’s offline demographic and lifestyle information, providing cross media linkage between any client contact point.

Comprising of circa 49 million individual consumer records, ConsumerView is a dynamic and consistent view of the UK adult population. The unrivalled combination of datasets feeding into ConsumerView ensures that you can build accurate, relevant prospect lists for your marketing activities as well as providing in-depth insight on your existing customer base.

Benefits

Coverage:

• Access to circa 49 million individual UK consumers living at residential addresses, with approximately 41 million consumers available for prospecting purposes.
• ConsumerView can help deliver high-volume direct marketing campaigns whilst still maintaining quality and accuracy of targeting.

Trusted data sources:

• ConsumerView is a combination of the Edited Electoral Roll, including updates from the monthly rolling register, Experian’s proprietary data assets, partnerships with other data owners and other compliant data sources.
• ConsumerView helps to identify prospects that are proven to be DM responsive despite not being available through the Edited Electoral Roll.
• Over 80% of the contribution of the file is from alternative mailable sources to the Edited Electoral Roll.

Accuracy and recency:

• ConsumerView is rebuilt and refreshed monthly ensuring that it accurately reflects the universe of UK consumers at any point in time.
• All major demographic attributes and household variables are updated on a monthly basis, whilst other
  variables are updated on a 6 monthly basis 
• All records have proven to have been active at that address within the last 12 months.

Range:

• With over 450attributes, ConsumerView can be used to provide a prospect list relevant to any industry and help to enrich your customer information for insight;
• Demographics:
  Individual, Family, Property and Financial level information that can be used to build up an accurate picture of what your prospect and customer files look like and that characterise our understanding of people and the composition of households
• Segmentations:
  an award-winning set of classifications, unique to Experian, classifications that paint a rich picture of consumers in terms of their socio demographics and the neighbourhoods in which they live. These include our portfolio of Mosaic classifications, Financial Strategy Segments, Fashion Segments and TrueTouch.
• Propensities:
  a wide range of propensities that define an individual’s pattern of product consumption and service preferences.

All this valuable, up-to-date information can be used to assist marketers in targeting most likely new prospects, understanding more about their existing customers and developing retention and up/cross sell opportunities.