Experian Match is a privacy-centric, collaborative identity solution that allows publishers, advertisers, and agencies to understand, engage and reach audiences at scale across digital media.

The benefits at a glance:

  • Find and engage relevant audiences across premium publishers
  • Enable a direct to advertiser onboarding solution
  • Protect consumers' privacy and give users control over their data
  • Easy to deploy tags with no reliance on third party cookies
  • Understand and address unknown audiences
  • Find existing customers without sharing CRM data
  • Leverage InfoSum clean room environment meaning your data is never exposed
  • Tags does not collect any behavioural data from your site
  • No impact on the customer journey

Tell us about you and your company’s needs:

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With Experian’s support we can look at our data segments more closely and see which ones are over performing or over represented. We can then refine these segments further ready for the next mailing.
Charlie Bateson, Best at Travel

Functionality that delivers your goals

Experian Match is a privacy-centric solution that provides greater protection and control to consumers. Leveraging InfoSum's decentralised technology, Experian Match enables the secure linkage of first party IDs and allows rich consumer insights to be overlaid onto previously unknown audiences without the need for third-party cookies or end user registration data.

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video


Cloud based

Data integrations