Experian Match is a privacy-centric, collaborative identity solution that allows publishers, advertisers, and agencies to understand, engage and reach audiences at scale across digital media.
The benefits at a glance:
Boost CPM’s on unknown audiences
Enable a direct to advertiser onboarding solution
Compliantly access Match via InfoSum
Easy to deploy tags with no reliance on third party cookies
Understand and address unknown audiences
Find existing customers without sharing CRM data
Match via InfoSum without ever exposing your data
No impact on the customer journey
Tell us about you and your company’s needs:
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With Experian’s support we can look at our data segments more closely and see which ones are over performing or over represented. We can then refine these segments further ready for the next mailing.
Charlie Bateson, Best at Travel
Functionality that delivers your goals
Experian Match is a privacy-centric solution that provides greater protection and control to consumers. Leveraging InfoSum's decentralised technology, Experian Match enables the secure linkage of first party IDs and allows rich consumer insights to be overlaid onto previously unknown audiences without the need for third-party cookies or end user registration data.