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Enhance consumer or business data with additional information, such as demographic, lifestyle, channel preference and segmentation data, for a richer understanding of customers and prospects, which leads to better targeting and more relevant messaging.
Data enhancement can help you to:
- Gain further insight into your customers and prospects;
- Target customers and prospects more precisely;
- Improve campaign response rates;
- Improve return on investment;
- Increase the value of your data.
Experian Intact’s online service uses a number of reference sources to enhance both consumer and business data:
Consumer data enhancement – Experian ConsumerView
ConsumerView provides a single, definitive and consistent view of the adult population. It contains a wide and accurate range of demographic, socioeconomic and behavioural characteristics on each adult and household in the UK.
» Click here for a list of consumer data enhancement variables available to append through Experian Intact.
Business data enhancement – National Business Database
Experian’s National Business Database is the single most comprehensive data source in the UK and is the only source of business information containing Thomson Directories data, and a unique combination of 8 other datasets.
» Click here for a list of the business data enhancement variables available to append through Experian Intact.