Targeted Consumer Insight
Experian Marketing Services brings you industry leading expertise in using data to target consumers
through the right channel at the right time with the right message. Helping you to ensure you know, get
and keep your audiences and maximise the return on your marketing investment.
- Marketing strategies are informed by
access to extensive third party data sources. Our
solutions provide insight into the UK market, cross referenced
with highly detailed classifications based on demographic data.
- Access to expertise from across the
Experian group of companies delivers in-depth cross-channel insight;
from direct mail to email, web to social, mobile to telemarketing and
everything in between. It's a combination that ensures your marketing
is always where your customers are.
- Understand lifestyles, behaviours and
financial status. It's the perfect platform to plan, build and
implement campaigns that resonate with real people, not abstract
concepts. The ability to target marketing is competitive advantage,
to hit the right customers at the right time with the right messages
through the right channels.
Find out how Experian's targeting capabilities
maximise and multiply your effectiveness across the marketing mix.