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What can it do for me?
Population change is an important element of fluctuating consumer demand. Experian’s population projections give valuable insight into future demand in local areas, enabling you to predict future business performance, and plan accordingly.
How can we help you?
Population projections are particularly useful if you are targeting specific age/gender ranges – for example, child care. Nurseries can find sites where the number of children is set to increase, and football clubs can target areas expecting growth in the number of teenagers.
A few key facts
- Experian's projections of residential population are available for each year from 2003 to 2013. These are split by gender and 18 age bands.
- Population projection data is available by Output Area (OA) or postal sector and can be used on a bureau basis, via maps and reports, or may be licensed for use in-house within your customer database or mapping software.
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