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What can it do for me?
Experian Propensity Lists are a new B2B analytical service. By identifying the prospects who are most likely to become your customers, you will benefit from better results from your marketing campaigns.
How can we help you?
Using Experian Propensity Lists, marketing professionals can increase their response rates by targeting businesses with a proven track record of spending money on the product or services being offered. Experian have identified clusters of target businesses who are most relevant to businesses in one of six industries: Advertising, Computer Equipment, Freight Services, Hotel Services, Software and Telecoms.
A few key facts
- Each list consists of the top businesses in terms of their propensity to use a particular product or service.
- In marketing terms, propensity indicates a business's likely behaviour, for example, in purchasing.
- Tests using actual client data have shown that Experian's technologies are at least 95% accurate.
Related products
Business Lists
Targeted marketing from the UK’s most extensive B2B database
Pre-screened Data
Target only the most profitable prospects