Experian drives value across DFS operations

Overview: Experian drives value across DFS’ retail, delivery and after-sales operations

Experian drives value across DFS' retail, delivery and after-sales operations

DFS is the UK’s number one sofa manufacturer. Operating a cross-vertical model spanning design, retail, manufacture, delivery and after-sales service, clean customer data is a vital component to business operations.

Find out about DFS’ long-standing partnership with Experian to accurately capture, cleanse and validate customer address data across their retail, delivery and after-sales operations.

A woman sits on her sofa streaming on her digital tablet

Challenge overview

Clean address data is at the heart of DFS’ cross-vertical operational model. With addresses entering DFS’ system through multiple channels, poor data capture processes would generate friction through the purchase experience. Inaccurate data risks compromising customer experience by undermining the delivery and after-sales operation, and impacting the finance application process.

DFS have partnered with Experian since 1996 to accurately capture, cleanse and validate their address data.

  • Poor quality address data reduces the number of successful applications for finance
  • Clean address data needed to power the effectiveness and efficiency of in-house delivery operation
  • House-moves and address changes undermine after-sales function
View DFS Profile
Company Bio:

DFS is a UK-based furniture retailer, engaged in designing, manufacturing, marketing and retailing a range of sofas and other upholstered and non-upholstered furniture products. From simple beginnings in 1969 with one store in Doncaster, the business has enjoyed considerable growth over more than 5 decades and now boasts over 100 stores across the UK and The Republic of Ireland.

Company information:
Industry: Retail
Established: 1969
Number of employees: 5,000
Would we recommend it? The fact we've used it since 1996 tells you all you need to know.

Solution overview

Our address validation technology is integrated across DFS’ retail platform, used at every point where address data is captured. It sits online, where autocomplete technology returns address suggestions after just a few keystrokes, reducing address entry time by up to 80% and ensuring a correctly formatted and validated address enters DFS’ systems. It’s used by colleagues to fulfil in-store purchases, streamlining the order process for staff and customers. Finally, it’s used within the telesales channel, helping to reduce friction through the order process by ensuring accurate address information is captured quickly and cleanly.

Experian works with DFS to accurately capture, cleanse and validate their address data, across their retail, delivery and after-sales verticals.
Learn how Experian Address Validation can help your business
  • Easy address data capture across all channels for a frictionless experience
  • Reliable data quality allows clean, accurate data maintained across DFS' systems
  • Clean data supports business operations from purchase, through to finance, delivery and after-sales
Experian drives value across DFS’ retail, delivery and after-sales operations

Experian works with DFS to capture, cleanse and validate their address data

Download full case study

Related Products

We have solutions we can tailor for your business needs

Speak to an expert
Case Study
Helping TRIVER support small businesses with instant capital in a click

When it comes to accessing working capital, small businesses face a number of challenges. Application processes can be lengthy and often require significant paperwork. Even then, once loans are approved, it can sometimes take weeks for businesses to receive the funds, making it harder to service their short-term needs.

But through using advanced data and sophisticated AI, small business working capital provider TRIVER has revolutionised how small businesses access finance, underwriting the risk of small business borrowing in an automated and near-instant way.

See full story >
Case Study
A new context for Open Banking data

Our mission at Experian is to help drive financial inclusion for everyone, continually exploring new ways to use our data for good to support consumers to meet their financial goals.

We gifted our Affordability Passport solution to entitledto and believe housing helping to introduce Open Banking data into a space that could see immense benefits.

Most customers were positive about the use of Open Banking and willing to consent to the process. They found the process easier and more user-friendly, especially as it removed the requirement for paper proofs and enabled access to housing more quickly.

See full story >
Case Study
Using insights to inform expansion planning and improved customer experiences

Village Hotels’ unique business model—comprising Hotel Accommodation, Food & Beverage, and Health & Wellness—allows for diverse revenue streams and cross-selling opportunities. Despite the challenges posed by the Covid-19 pandemic, the company has remained committed to expansion with aims for continued growth both organically and through new developments.

See full story >
Case Study
A decade of partnership to power Travis Perkins' logistics operation

Travis Perkins is a leading supplier of building materials to the construction industry, operating more than 500 branches in the UK.

The company relies on valid address data for a seamless multi-channel shopping experience, ensuring efficient delivery of bulky construction goods to both in-store and online customers.

Learn how we’ve partnered with Travis Perkins for more than ten years, using address validation and location technology to support business operations whilst safeguarding customer experience.

See full story >
Case Study
Utilising ConsumerView and Mosaic datasets to develop actionable insights

When developing the ‘Impact Community Carbon Calculator’, The Centre for Sustainable Energy (CSE), in collaboration with the University of Exeter’s Centre for Energy and the Environment, utilised Experian’s ConsumerView and Mosaic datasets.

Designed for use by parishes, wards, district councils and unitary authorities, the tool needed to consider the myriad of household compositions, consumption patterns, and lifestyles present in different areas when calculating the community’s carbon footprint.

See full story >
Case Study
Fighting fraud with data analytics

Financial fraud is a multi-million-pound industry. In 2022, losses exceeded £1 billion in the UK alone.

Through our CrossCore machine learning platform, we helped leading UK credit provider, NewDay to fight fraud together. 

See full story >