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Find out more Experian drives value across DFS operations
Overview: Experian drives value across DFS’ retail, delivery and after-sales operations
Experian drives value across DFS' retail, delivery and after-sales operations
DFS is the UK’s number one sofa manufacturer. Operating a cross-vertical model spanning design, retail, manufacture, delivery and after-sales service, clean customer data is a vital component to business operations.
Find out about DFS’ long-standing partnership with Experian to accurately capture, cleanse and validate customer address data across their retail, delivery and after-sales operations.
Challenge overview
Clean address data is at the heart of DFS’ cross-vertical operational model. With addresses entering DFS’ system through multiple channels, poor data capture processes would generate friction through the purchase experience. Inaccurate data risks compromising customer experience by undermining the delivery and after-sales operation, and impacting the finance application process.
DFS have partnered with Experian since 1996 to accurately capture, cleanse and validate their address data.
Challenges
- Poor quality address data reduces the number of successful applications for finance
- Clean address data needed to power the effectiveness and efficiency of in-house delivery operation
- House-moves and address changes undermine after-sales function
View DFS Profile
Company Bio:
DFS is a UK-based furniture retailer, engaged in designing, manufacturing, marketing and retailing a range of sofas and other upholstered and non-upholstered furniture products. From simple beginnings in 1969 with one store in Doncaster, the business has enjoyed considerable growth over more than 5 decades and now boasts over 100 stores across the UK and The Republic of Ireland.
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|---|---|
| Company information: | |
| Industry: | Retail |
| Established: | 1969 |
| Number of employees: | 5,000 |
Would we recommend it? The fact we've used it since 1996 tells you all you need to know.
Solution overview
Our address validation technology is integrated across DFS’ retail platform, used at every point where address data is captured. It sits online, where autocomplete technology returns address suggestions after just a few keystrokes, reducing address entry time by up to 80% and ensuring a correctly formatted and validated address enters DFS’ systems. It’s used by colleagues to fulfil in-store purchases, streamlining the order process for staff and customers. Finally, it’s used within the telesales channel, helping to reduce friction through the order process by ensuring accurate address information is captured quickly and cleanly.
Experian works with DFS to accurately capture, cleanse and validate their address data, across their retail, delivery and after-sales verticals.
Learn how Experian Address Validation can help your business
Results
- Easy address data capture across all channels for a frictionless experience
- Reliable data quality allows clean, accurate data maintained across DFS' systems
- Clean data supports business operations from purchase, through to finance, delivery and after-sales
Experian works with DFS to capture, cleanse and validate their address data
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