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What is first party, second party, and third party data? Marketing data explained
In this article we look at what first, second and third party data are and how combining them can create a powerful marketing combination. Read more.
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Location planning
H3 spatial indexing: Why use hex grids in location-based marketing?
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Targeting and profiling
Focussing cost of living support through data driven insights with Lambeth Council
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Customer data and enrichment
Remixing the marketing data mix - unlocking the power of third-party data
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Customer data and enrichment
Using data and email to support the most vulnerable with Northern Powergrid
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Rethinking third-party data across the customer lifecycle
Marketing
|
Marketing Data
Make the best business and marketing data-driven decisions across Europe
International marketing and advertising
|
International strategy and planning
6 best practices for implementing a successful segmentation project
Marketing
|
Segmentation & Targeting
Why you should consider direct mail as part of your communications strategy
Campaign optimisation
|
Direct Marketing
Grow your business and mitigate risk as the cost of doing business rises
Business intelligence and benchmarking
|
Commercial lending
What is market segmentation? The benefits and how to achieve success
Marketing
|
Segmentation & Targeting
The cost-of-living crisis: Navigating the storm and financial outlook 2023
Financial and economic forecasting
|
Marketing
Top tips on how to achieve a consistent global data strategy
Data management
|
International strategy and planning
The cost-of-living crisis – predictions for 2023
Financial and economic forecasting
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Market research
How to build a customer profile for effective marketing
Marketing
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Marketing personalisation
Who is buying electric vehicles today and who will tomorrow?
Automotive Checks
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Demographic segmentation
Developing a data driven international growth strategy for Swiss Sense
Campaign optimisation
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International strategy and planning
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