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Marketing
Guide
What is demographic segmentation?
Demographic segmentation helps you understand and target consumers more effectively. Find out more about using demographic data, the benefits and examples.
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Marketing Solutions
Ask the Expert: Sell-side targeting in digital media with PubMatic
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Guide
Understanding psychographic segmentation and working with data
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Marketing Solutions
Ask the Expert: Addressable TV advertising with Finecast (part two)
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Ask the Expert: Addressable TV advertising with Finecast (part one)
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Using data and insights making store location strategy
Location Planning
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Marketing
IKEA elevates business, marketing & store planning
International strategy and planning
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Location Planning
Data for Good – Creating the UK Numeracy Index
Marketing
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Segmentation & Targeting
Ask the Expert: Mobility data with Visitor Insights
Ask The Expert
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Geographic segmentation
Emailability – is it at the top of your list?
Data Enrichment
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Email validation
Big data or small data?
Advanced Data & Analytics
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Data Enrichment
Need B2B prospects? Don’t buy a data list
Campaign optimisation
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Data Enrichment
What is first party, second party, and third party data? Marketing data explained
Customer data platform
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Data Enrichment
H3 spatial indexing: Why use hex grids in location-based marketing?
Geographic segmentation
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Location Planning
Focussing cost of living support through data driven insights with Lambeth Council
Marketing
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Marketing Data
Remixing the marketing data mix – unlocking the power of third-party data
Data Enrichment
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Data sharing and partners
Using data and email to support the most vulnerable with Northern Powergrid
Customer data platform
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Direct Marketing
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