To ensure marketing ROI is kept to as high a level as possible, prospects now need to be screened against additional data points than is traditional. Experian have access to not only market insights but also credit worthiness of a business, ensuring that when targeting prospects, only those likely to pass onboarding checks are targeted.
With Experian’s flagship marketing data source, BusinessView, clients are safe in the knowledge they receive the most up to date and refreshed data available.
If you missed our latest data management webinar, you can watch it on-demand above. We discussed how the cost of living crisis is affecting businesses and what data is available in order to negate this risk to your portfolio. We also showed how Experian collate and manage their marketing data for customers, with a demonstration as to how this is accessed and implemented.
In the session we covered:
Macroeconomic outlook
Cost of living effect on businesses
How we enable self-serve business data management
Meet the speakers:
Danny Roden
Head of Enablement, Experian Data Quality
Mark Windeatt
Market Engagement Director, Business Data Services