Take a strategic approach to SME customer management
Smaller businesses need to be treated differently at different stages of their life cycle. However, smaller businesses will pay more and spend more with a brand that acknowledges their lifestyle and treats them well. By adopting a more strategic approach to SME customer management, you can drive profitability and growth.
The whitepaper will show you:
- The features of a leading-edge approach to SME customer management
- The nature and type of SME that is suited to automated decision making
- The real time and cost savings of using automated tools