Data Privacy is the collective term given to the protective relationship between consumers and their personal data. It is a key consideration for when preparing for the upcoming GDPR.
Data Privacy has gained considerable recent consumer and media attention due to a rise in data breaches and high profile cases relating to data use within social media sites. Industry regulations globally, such as the EU’s General Data Protection Regulations (GDPR), are working to strengthen the position of consumers with regards to access and understanding of how their data is being used by organisations.