Gaming

Gaming companies are under pressure to better identify and protect vulnerable customers. Changes in regulation mean operators can now access credit and banking data for a personlised view of a player's affordability, confirm an individual's income and discretionary spend, along with their credit history. Check and monitor a players spend and affordability to play and reduce the risk of harm. For deeper insight you can verify, with player consent, income and employment using our digital payslip service or their disposable income and discretionary spend using Open Banking.

Protecting problem gamblers while growing your business isn’t as hard as it sounds. Identity management tools can boost player experience and loyalty while safeguarding their wellbeing. Our data quality services can help you identify self-excluding and problem gamblers, avoid issues with duplicate players and multiple sign-ups, and carry out ID checks against international player data.

Recognising existing relationships with customers – even across different brands – is crucial for understanding players total spend and headroom to spend. Using data-driven tools and vulnerability checks enables you to keep players engaged and safe, and fulfil your regulatory obligations throughout your relationship with a customer. It also means you can intervene early if players do become vulnerable.

Ensuring that customers play responsibly means managing exclusions and spending limits – both those set up by you and by the player – that depends on having an accurate and consolidated view of a player. Our Aperture Data Studio helps you create a single customer view and automatically match players to exclusion lists and spending triggers so that customers only play within their limits.

A single integrated platform, like Experian’s Aperture Data Studio, can migrate and consolidate disparate data from across numerous brands. It can also enable you to quickly profile, standardise, cleanse, transform and enrich your data to gain a holistic view of your customers – which is exactly the information you need in order to offer them a more individual, rewarding experience.

Find out more about the benefits of a single player view with our free webinar below.

Many systems fail to properly capture email addresses and mobile phone numbers when onboarding players, which results in customers being unable to reset their contact details at a later date. Machine learning technology helps you avoid this problem by matching and validating data when customers first sign up. Data cleansing solutions can also help keep them updated over time.

Ensuring that vital details like email addresses, phone numbers and postal addresses are correct, in the right format and up to date doesn’t just help when customers want to update their accounts, it also enhances return on marketing investment by ensuring that the data driving your campaigns is robust and that communication channels are deliverable.