We know that verifying the identity of your players, assessing their personal affordability and having a complete picture of their relationship with you are key priorities. By using the right data and technology, we can help you improve player experience without compromising on player experience.
Streamlining the onboarding and sign-in process is essential to remain competitive. But how do you balance the need for speed and ease of use with essential ID checks? By combining the best data with our automated ID verification checks we help you safeguard your business and onboard customers efficiently.
Manage your business responsibly by using robust authentication routines that only accept customers who match your criteria. Instant online identity and age checks ensure that customers who are suitable to play can be onboarded seamlessly, making them more likely to stay with you.
Fraud is constantly evolving and gaming businesses must adapt to protect players and safeguard their business. Bonus abuse is one of the key issues operators face. Wagering requirements no longer deter the practice, which makes it more important than ever to conduct thorough checks to ensure you have a single and consistent view of players, and they are who they say they are.
Using passive, invisible checks when customers sign into their accounts helps to keep fraudsters at bay and protects legitimate players without the need for irksome security challenges. Best-in-class solutions employ device recognition, behavioural biometrics, machine learning and global fraud databases to spot and block suspicious activity before it becomes a problem.
Use our access to digital paysllips to streamline account opening and confirm a high spending player's employment and source of funds.
In addition to identity and age checks, it’s important to confirm that a player’s bank account is authentic and belongs to them. Experian’s bank validation service ensures you get players’ bank account details right every time, and that payments can be made securely.
Making sure that your customer has entered their email address correctly is basic, but it’s a crucial part of the onboarding process. Let us help you check addresses as they’re being entered, offering suggestions to fix mis-keyed input. They also verify that email addresses are legitimate, which helps prevent bounces and emails from being designated as spam.
Using our range of automated affordability services makes it quick and easy to analyse your player's behaviour and their capacity to gamble safely. Our bureau checks are simple and non-intrusive, providing you with the right level of insight to protect players, reduce risk and avoid harm. For more detailed insight access our digital payslip service and bank transaction data from Open Banking.
Gaming companies are under pressure to better identify and protect vulnerable customers. Changes in regulation mean operators can now access credit and banking data for a personlised view of a player's affordability, confirm an individual's income and discretionary spend, along with their credit history. Check and monitor a players spend and affordability to play and reduce the risk of harm. For deeper insight you can verify, with player consent, income and employment using our digital payslip service or their disposable income and discretionary spend using Open Banking.
Protecting problem gamblers while growing your business isn’t as hard as it sounds. Identity management tools can boost player experience and loyalty while safeguarding their wellbeing. Our data quality services can help you identify self-excluding and problem gamblers, avoid issues with duplicate players and multiple sign-ups, and carry out ID checks against international player data.
Recognising existing relationships with customers – even across different brands – is crucial for understanding players total spend and headroom to spend. Using data-driven tools and vulnerability checks enables you to keep players engaged and safe, and fulfil your regulatory obligations throughout your relationship with a customer. It also means you can intervene early if players do become vulnerable.
Ensuring that customers play responsibly means managing exclusions and spending limits – both those set up by you and by the player – that depends on having an accurate and consolidated view of a player. Our Aperture Data Studio helps you create a single customer view and automatically match players to exclusion lists and spending triggers so that customers only play within their limits.
Understanding more about your players is crucial to building a successful customer experience. Increasing your knowledge about players’ needs helps you respond to their choices and communicate with them in meaningful, relevant ways to keep them safe.
A single integrated platform, like Experian’s Aperture Data Studio, can migrate and consolidate disparate data from across numerous brands. It can also enable you to quickly profile, standardise, cleanse, transform and enrich your data to gain a holistic view of your customers – which is exactly the information you need in order to offer them a more individual, rewarding experience.
Find out more about the benefits of a single player view with our free webinar below.
Many systems fail to properly capture email addresses and mobile phone numbers when onboarding players, which results in customers being unable to reset their contact details at a later date. Machine learning technology helps you avoid this problem by matching and validating data when customers first sign up. Data cleansing solutions can also help keep them updated over time.
Ensuring that vital details like email addresses, phone numbers and postal addresses are correct, in the right format and up to date doesn’t just help when customers want to update their accounts, it also enhances return on marketing investment by ensuring that the data driving your campaigns is robust and that communication channels are deliverable.
In a competitive market with increasing regulation on the horizon, operators need to keep in touch with the latest developments in data and technology to keep you and your customer safe.
Experian can help you by providing data-driven tools and services that improve the playing experience, protect your business from fraud and ensure you're compliant.