Gaming data and insights for faster, smarter decisions

Detect bonus abuse and multi-accounting

Bonus abuse and multi-accounting occur when customers use signup bonuses or promotional offers from gaming sites with an ulterior motive. Detecting bonus abuse and multi-accounting prevents users from opening multiple accounts to benefit from financial incentives to play and gain an unfair advantage. 

All online gaming sites are at risk of bonus abuse and multi-accounting due to the financial incentives available to players. Discouraging and detecting this practice can protect your revenue and gain the trust of your player community. 

Aperture Data Studio by Experian helps to build a consistent, accurate, and holistic view of consumers. With intelligent data, you can easily identify players who may be binge gambling and overspending.

Related links

Our updated gaming guide talks you through the latest changes in supporting vulnerable players in gaming

Understanding bonus abuse in gaming

Confirm income and employment

Identification verification is increasingly important for gaming operators to ensure that the person is who they say they are before they begin playing. The more money spent on a user’s account, the more beneficial it can be to confirm player identity to avoid the risk of online scams and fraudulent activity. 

It is the operator’s duty to check if a high-spending player has sufficient funds to gamble. Player-consented access to their payroll enables you to verify their employment and source of income directly from their employer's payroll. Experian Work Report allows you to verify income and employment in seconds to understand a customer’s financial well-being.

Related links

Income and employment verification guide

Avoid account takeover

Account takeover fraud is when cybercriminals or cyber attackers use stolen credentials to gain control of a genuine user's account. Hackers may steal passwords through data breaches, password cracking, physical theft, or malware. 

By locating takeover attempts and using tools to prevent account takeovers from succeeding, you can protect vulnerable customers and safeguard your revenue. This can be achieved by monitoring banking transactions to identify suspicious behaviour and confirming ownership of an account to avoid misuse for money laundering with access to Bank Wizard Absolute and Affordability Passport Experian tools. 

Verify email addresses, identify bogus bank details

By verifying an email address, you can verify a player's identity and the source of funds available to gamble. Online gambling fraud occurs when the operator fails to confirm the true identity of a player. 

To maintain regulatory compliance, email validation by Experian can instantly verify an email address in real-time and will ensure that only accurate, complete, and correctly formatted emails populate your customer database. Additionally, Bank Wizard Absolute streamlines bank account validation checks to reduce fraudulent payments made in error. 

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Age verification for online gambling

Single customer view

A single customer view, or single player view, is the process of bringing together all data on each customer and mergesing it to create a single view or singular record of that customer. This helps gives gaming operators one, clear view of their players and their gaming behaviour, gain greater insights and get to know their customers better. In turn, brands operators can deliver more useful, relevant, and enjoyable experiences to their community. to their players.

By identifying and consolidating any duplicate accounts, you creating a single customer view, an you get an accurate understanding of a customer and their a players total spend, you can monitor their player behaviour and identify risk, mitigate bonus abuse and support potentially vulnerable players.

Open banking and digital payments

With access to open banking and digital payslips, gaming operators can quickly and accurately verify a user’s employment, source of income, and total income. By accessing this information, firms can conduct a detailed check of players' income, expenditure, and disposable income to confirm affordability. 

Affordability Passport and Work Report are among the Experian tools that allow consumers to consent to share their bank transactions in exchange for a tailored online experience and allow you to onboard customers with no additional risk. 

Create a single-player view

A single customer view brings together all sources of data on each customer and merges it to create one single record. This gives gaming operators a clear view of their players and their gaming behaviour, all in one place.  In turn, operators can deliver more useful, relevant experiences to their players.

By identifying and consolidating any duplicate accounts, you create an  accurate understanding of a players total spend, you can monitor their player behaviour and identify risk, mitigate bonus abuse and support potentially vulnerable players.

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How to create a Single Customer View

Monitor and manage customers

Reduce risk and monitor player behaviour quickly and easily with simple to interpret data from Experian.

Reduce the time it takes to make the right decisions with automated player monitoring, and identify risks faster, take the right action quicker and support potentially vulnerable players before they fall into detriment, driving better outcomes for your business and your players.

Related links

Our updated gaming guide talks you through the latest changes in supporting vulnerable players in gaming