Retail data and marketing

Avoid using off-the-shelf customer segmentation models – these rarely offer the depth required to precisely identify segments within your specific market. Instead, choose a personalised solution like Experian’s Bespoke Segmentation, which can be tailored to your industry or specific circumstances.

Your data reveals who your best customers are. Armed with the right tools – such as those offered by Experian’s data management platform – you can use these insights to combine your own data with third-party information to identify the best prospects.

If you’re launching new services from scratch, you may struggle to identify the right audiences for them. Here, a tool such as Experian’s ConsumerView proves its worth, by providing you with a broader view of the UK population that can then be filtered to reveal promising prospects.

Scattergun advertising is expensive and ineffective. The best digital marketing solutions – such as those offered by Experian – can help you build marketing programmes that specifically target those prospects you’ve already identified in order to boost engagement and increase ROI.

As your digital presence grows, you may need to look again at your physical stores. Which ones should you keep, and which ones are no longer needed? Experian’s Location Planning tools can help determine which outlets should remain open, and even help uncover options for new locales.

Customers can disappear from your records for all kinds of reasons – the key thing is finding out where they’ve gone so you can reconnect with them. Experian’s tracing solutions not only cross-reference a wide range of third-party data to establish new addresses, they can also be used to continually monitor customer contact details going forward, alerting you to any changes.

Are your customer records scattered across multiple databases? Are you looking to develop a more fully rounded picture of each customer? Experian’s solutions, including its identity-matching tool ExPin, allow you to bring data together from multiple sources to create a single, holistic view of each customer.

Before you extend credit to customers, you need to know that they’ll be able to afford to repay their debts. Experian’s Affordability solutions allow you to get a full view of prospective customers to verify their ability to meet their repayments, not just now but in the future too.

When customers supply you with payment details, it’s important you’re able to check those details are valid – without inconveniencing the customer. Experian’s automated solutions can perform these checks in real time to deliver a seamless experience for both personal and commercial accounts and reduce delays in onboarding.

The slow pace of accurate pre-employment screening can bog down new employee onboarding. Look for tools that can automate and accelerate the screening process. Experian’s Candidate Verifier is one way to access a full suite of checks in one place.

Looking for a way to complete your employee checks without placing an administrative burden on your new starters or HR team? Look to outsource the check to a trusted provider such as Experian, which offers a pay-as-you-go service which can process personal reference checks in under ten days.

Post-Brexit, employers must perform a check to verify that the person you’re about to employ has the right to work in the UK. Avoid potentially damaging fines with the help of Experian’s Right to Work app, which can also be used to validate documents supplied by the candidate and monitor changes to their right-to-work status over time.

If you represent a large organisation or company, bringing your employment screening processes in-house may be preferable to employing the services of an external company. But why not try a mix of both? Experian offers a Background Checking API that can be integrated into your existing systems to deliver a paperless, fully tracked system.

An obvious tactic for fraudsters is the creation of fake customer accounts. That’s why it’s important to integrate a robust fraud-checking solution – Experian’s anti-fraud tools can screen customer applications in real time to let genuine customers through while blocking suspect applications.

Customers hate slow, friction-filled journeys. That’s why automated anti-fraud systems are doubly valuable. Experian’s identity checking solutions are designed to provide swift yet thorough checks, using a wide range of sources to minimise delays and reduce the need for manual fraud checks.

If your company sells age-restricted products online, you need to be able to put in place systems to validate a customer’s age. Look for a solution like Experian’s Age Verification Services, which can be incorporated into the CrossCore anti-fraud platform.

When people move to the UK from overseas, there will likely be a lack of UK-based information on which to verify their identity. Experian’s identity checking services check data from around the world to help international customers quickly prove they’re who they claim to be.

You need to look after your existing customer base too. What happens if their account is taken over by fraudsters? Make sure you employ ongoing checks – such as those offered by Experian’s Hunter – that can identify signs of account takeover quickly, protecting both you and your customer from fraudulent activity.

How accurate is your data? Does it contain critical gaps or out-of-date information? Rather than enduring the arduous task of auditing your data by hand, take advantage of automated solutions like those offered by Experian. Not only do they identify problems, but they can also be used to enrich your data from a variety of sources.

Mistakes happen, which is why being able to verify email and postal addresses along with telephone numbers as they’re entered is crucial. Experian’s solutions can do more than simply validate information at the time of entry – they include autosuggest tools to help your customer fill forms more quickly too.

Eliminate the stress and risk of migrating your data to new platforms with Experian’s proven solution. It’s designed to provide a complete service from scoping your migration to applying finishing touches such as data validation and archiving your old data securely.

How can you make use of your data to reduce unnecessary (and potentially intrusive) contact with customers? Invest in automated solutions that regularly check your data against a range of trusted sources, updating as necessary. Experian’s solutions include access to suppressions databases for deceased people and home movers, for example.

If you provide subscription services, it’s doubly important to ensure the account details supplied are those of the customer supplying them. A service like Experian’s Bank Wizard Absolute can provide all the automated checks you need to confirm the match.

More and more payments are made online nowadays, and if you process Direct Debits, you need to ensure your bank account verification system is up to the task of meeting BACS regulations. Experian’s payment solutions are designed to ensure your processes remain compliant at all times.

How do you go about providing competitive – but accurate – insurance quotes while protecting yourself from fraud? Experian’s Credit Account Information Sharing (CAIS) is just one example of the solutions available to help you gain a more complete picture of applicants so you can verify who they are and tailor your quotes respectively.

Understand what your competitors are doing wherever they are in the world, spot market trends and learn where you need to improve your game. Learn about a business and the people who run it – all with the help of Experian’s rich datasets.

How do you balance the need to spot fraud without subjecting customers to manual fraud checks? The answer lies in implementing automated checks that compare the data your customers supply to shared data from a variety of different sources to deliver confident – but fast – decisions.

Your data holds the key to all kinds of valuable insight; Experian can help you discover where your best-performing stores and branches are and what makes them successful, plus reveal the key demographics and attitudes that make up your best customer segments.

You don’t always want – or necessarily need – to lean on third-party sources to uncover the insights you need. Experian can provide you with the tools to improve your capabilities on a project-by-project basis.

Discover how to use your existing portfolio to discover new and profitable clients, plus find areas of potential spend with existing customers. Experian can also alert you to merger and acquisition activity within your chosen market segments.

Which companies should you open credit accounts for? Answering that question requires access to as much information as possible, along with the ability to determine a client’s likelihood of repaying its debts on time. Let Experian’s automated cloud-based solutions give you the intelligence you need to make confident lending decisions.

Financial circumstances are constantly changing, and previously reliable customers may suddenly find themselves in difficulties. Experian possesses the data and tools you need to keep a close eye on a customer’s financial health, providing you with early warning signs of possible indebtedness or distress.