Better customer insights

Your customers are your most valuable asset. If you get to know them better, you can strengthen your relationships with them through fairer, more personalised dealings and uncover new opportunities.

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Gain a deeper understanding of your customers.

Does your organisation know enough about what your customers think, do and need? Find out why better customer insight matters.


of business leaders say there has been more demand for data insights in their companies since COVID-19.


of organisations still rely on subjective opinion to make decisions.


of businesses acknowledge there’s a need to improve their customer insight.

How can Experian help?

The more you know about your customers, the better you can meet their needs, anticipate problems and provide a great customer experience. Discover how Experian’s solutions can provide you with everything you need to improve your customer insight – whether you’re searching for new business or looking to manage your existing portfolio more efficiently.

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Targeting and profiling

The key to successfully growing your business lies in finding new customers. Using your existing customer base and the right tools, you can narrow your search to identify people looking for your products and services. Once pinpointed, Experian’s solutions can group them into segments and help you find the right messages and channels to fully engage them.

Find out more about targeting and profiling

Risk analysis

There’s an element of risk in every business decision, from choosing how much to lend to taking on new employees. Discover how Experian channels data from a variety of sources to help you build a more complete picture of prospects, applicants and existing customers to minimise the risks involved in onboarding them.

Find out more about risk analysis
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Customer management

The more you understand your customers, the better you can serve their needs. Armed with the right tools and services, you can improve your customer offerings, not just for their benefit, but for yours too – all while making sure your dealings remain fully compliant.

Find out more about customer management

Strategy management

Are your strategies up to date, flexible to changing circumstances and, above all, based on accurate data? Discover which tools and services can monitor, enrich and optimise the data underpinning your strategies, and help you build, test and deploy new ones as fluctuating economic conditions demand.

Find out more about strategy management
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Data management

The success of your business relies on the quality and breadth of the data at your disposal. A company like Experian offers data from a variety of sources, including open banking, and can bring that information together in one convenient location. It also provides tools and services to get the most from all the data at your disposal, including your own records.

Find out more about data management

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