Telecommunications data and marketing

Find out how streamlining your data, refining communications and improving your data organisation could be the key to making your business safer, smoother and more profitable.

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Discover the power of clear data

With ever-increasing competition in the telco market, attracting new customers and maintaining the loyalty of your existing subscribers is imperative. To do this you need to know your customer and give them the best experience possible.


Of potential customers drop out of online applications.


Of businesses do not employ a single customer view.


More customers can be accepted for finance given our insights.

How can Experian help?

Find out below how Experian can help you streamline your sales procedures, remove risk from your transactions, treat every customer fairly and enhance your back-end processes.

Whichever telecommunications sector you’re in, your business likely offers a host of products, tariffs and services. Marketing these in the right way to the right people is the key to offering your customers a superior experience.

Add value to engagements

A scattergun approach to marketing will turn off more potential customers than it attracts. Offering packages to new customers or upselling existing ones is a case of knowing your audience. A tool like Experian’s Audience Engine can help delineate consumer verticals and enable you to talk to them via the perfect platform, with your most compelling offers going to the customers most likely to convert to a sale.

Supercharge convergent sales

Loyal customers regularly using one service have the highest potential to subscribe to another. A Single Customer View, which combines and integrates their data across your portfolio of products, helps all department to contribute to a rich view of your customers’ habits, interactions and identities. With better insight comes maximum potential for cross marketing and upsells.

Offer efficient onboarding

A lead only turns into a customer if they make it through your onboarding process. 66% of adults see valuing their time as the most important thing a company can do to optimise their online experience – delays in your signup procedure, slow credit decision-making or sluggish identity verification could see them wheel around to a competitor long before signing a contract. Experian can offer a suite of tools to help overcome every common speed bump.

Simplify decision making

Customers expect things to be easy, so a difficult application process is not exactly the ideal first step. If you’re offering credit, a platform like Experian’s PowerCurve decision management suite can help reduce friction by automating decision-making around the clock – and with a proper understanding of your risk appetite, it can also help you offer the right packages to the right customer.

Experian's Market Consultants

Our team of seasoned experts have backgrounds in specific industry sectors including banking, retail credit, utilities and telecoms across both consumer and commercial practices.

Critically, as part of Experian, our market consulting partners can draw on a unique heritage of data and software expertise to help clients with challenges or new opportunities.

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Experian partners with the UK's leading businesses

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