The Bereavement Register is a central database that effectively acts as the main register of deaths in the UK. Created in 2000 with the main aim of stopping direct mail being sent to the deceased, it is now a very important consideration for any organisation that sends direct mail.
A deceased person’s details can be registered and their information will be entered into a bank of data. Organisations who wish to check their mailing lists against the Bereavement Register are able to identify any matches and are then obliged by law to remove these records from future mailings.
The Bereavement Register allows organisations to:
The Bereavement Register is just one of many suppression sets available. Suppression is a critical part of the data cleansing process and matching your database against data sets such as the Bereavement Register allows you to remove appropriate records as part of that process. By doing this you can always be confident you are only ever mailing to the right people.
Find out more about the Bereavement Register as well as other suppression datasets such as the NCOA Update and Mailing Preference Service.