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How B2B organisations can improve product discovery, data and personalisation as buyers increasingly rely on AI agents

As AI agents increasingly influence how buyers research and choose products, organisations must adapt how they support discovery, relevance and personalisation across complex buying journeys. This webinar explores how AI‑enabled commerce, intelligent product discovery and enriched data can help organisations convert high‑intent demand and improve acquisition across manufacturing, distribution and wholesale environments.

In this webinar, you’ll learn:

  • How AI agents are changing B2B buying and product discovery
  •  What this shift means for complex, high value buying journeys
  • How to support agent led discovery alongside existing digital channels
  • How intelligent search and discovery improve relevance across complex catalogues
  • How enriched data enables more trusted, personalised B2B experiences

Join Experian and Coveo to explore how AI enabled commerce can help organisations improve discovery across complex catalogues, enrich buyer understanding, and convert intent into action, especially across manufacturing, distribution, wholesale and hybrid B2B environments.

Join our webinar: When AI agents become your buyers

Date: Tuesday 16th June 2026 

Time: 2pm (BST)

Agenda

Welcome

Assessing readiness for agentic commerce

  • How B2B buying behaviours are evolving with AI agents
  • Key market shifts impacting complex B2B commerce journeys
  • Identifying people, process and technology gaps
  • Defining a prioritised roadmap to enable agentic commerce
  • Supporting multiple AI agents across digital channels
Enabling agentic commerce through intelligent product discovery
  • How AI reduces the burden of manually curating product discovery
  • Improving relevance across large, complex and technical catalogues
  • Use cases including part‑number search, filters, spare parts and distributor journeys
  • Supporting agent‑led and self‑service buying experiences in B2B environments

Personalisation beyond first‑party data

  • How reduced first‑party engagement changes B2B personalisation strategies
  • Using third‑party data to enrich customer understanding and intent
  • Supporting relevant, trustworthy procurement‑led experiences
  • Governance, privacy and responsible data use in AI‑driven commerce
Key takeaways and Q&A 

Speakers

Steve Farr

Director Of Solutions, Experian

Juliette Meugniot

Juliette Meugniot

Senior Advisor, Strategy & Business Value, Coveo

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