Thursday 8 October 2026, 10am - 11am

Data quality in action: Empowering Ambulance Trusts and the NHS

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How the East of England Ambulance Service is Transforming Operations, Workforce Management and AI Readiness

Join Experian Data Quality and East of England Ambulance Service NHS Trust (EEAST) to discover how trusted data is improving operational efficiency, supporting workforce management and creating the foundation for AI-driven innovation.

What can ambulance trusts achieve with the right approach to data quality?

Over the past five years, EEAS (East of England Ambulance Service) has transformed how it manages both patient and workforce data, embedding data quality rules directly into operational systems like CAD and Cleric.

The result?

  • Improved accuracy at the point of capture
  • Automated flagging of data issues to line managers
  • Better reporting and segmentation (including A&E insights)
  • More effective management of workforce data like sickness and holidays
  • All achieved without heavy reliance on technical teams

We’re hosting a webinar to showcase this journey, sharing the real, day-to-day use cases that are now embedded into EEAS operations and delivering measurable impact.

If you're part of an ambulance trust or NHS organisation looking to:

  • Reduce manual data cleansing
  • Improve operational reporting
  • Empower frontline teams with better data

…this session will provide a practical, proven blueprint of what’s possible.

Join our Data quality in action: Empowering Ambulance Trusts and the NHS webinar

Date: Thursday 8 October 2026

Time: 10am - 11am

Register now to attend

Agenda

Why data quality matters

 Understand why accurate patient and employee data is critical for compliance, workforce planning, operational performance and informed decision-making across healthcare organisations

Real-world use cases and outcomes

Hear how EEAST has used Experian Data Quality solutions to ·      

  • Streamline reporting and Cleric submission processes,
  • Improve workforce data management, ensure sickness certificates, rest days and public holiday allowances are managed accurately
  • Identify potential revenue leakage and financial discrepancies
  • Reduce manual effort through automated alerts, notifications and updates
  • Increase confidence in workforce and operational data

Minimal technical resource

Discover how EEAST empowered business users to create and manage complex data quality rules without relying heavily on technical resources, enabling data quality ownership across the organisation

Making your data AI ready

Learn how trusted, governed data provides the foundation for successful AI adoption, delivering:

  • More reliable insights and analytics
  • Intelligent automation
  • Better decision-making
  • Greater confidence in AI initiatives
  • Stronger foundations for future digital transformation programmes

Speakers

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Register now to attend this session

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