Thursday 8 October 2026, 10am - 11am

Data quality in action: Empowering Ambulance Trusts and the NHS

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How the East of England Ambulance Service is Transforming Operations, Workforce Management and AI Readiness

Join Experian Data Quality and East of England Ambulance Service NHS Trust (EEAST) to discover how trusted data is improving operational efficiency, supporting workforce management and discover how this can create the foundation for AI-driven innovation.

What can ambulance trusts achieve with the right approach to data quality?

Over the past five years, EEAS (East of England Ambulance Service) has transformed how it manages both patient and workforce data, embedding data quality rules directly into operational systems like CAD.

The result?

  • Improved accuracy at the point of capture
  • Automated flagging of data issues to line managers
  • Better reporting and segmentation (including A&E insights)
  • More effective management of workforce data like sickness and holidays
  • All achieved without heavy reliance on technical teams

We’re hosting a webinar to showcase this journey, sharing the real, day-to-day use cases that are now embedded into EEAS operations and delivering measurable impact.

If you're part of an ambulance trust or NHS organisation looking to:

  • Simplify reporting and meet audit requirements
  • Improve operational data reporting accuracy
  • Empower frontline teams with better data

…this session will provide a practical, proven blueprint of what’s possible.

Join our Data quality in action: Empowering Ambulance Trusts and the NHS webinar

Date: Thursday 8 October 2026

Time: 10am - 11am

Register now to attend

Agenda

Why data quality matters

 Understand why accurate patient and employee data is critical for compliance, workforce planning, operational performance and informed decision-making across healthcare organisations

Real-world use cases and outcomes

Hear how EEAST has used Experian Data Quality solutions to ·      

  • Streamline reporting for the rostering system processes
  • Improve workforce data management, ensure sickness certificates, rest days and public holiday allowances are managed accurately
  • Expand data governance across the Trust
  • Reduce manual effort through automated alerts, notifications and updates
  • Increase confidence in workforce and operational data

Minimal initial technical resource requirements

Discover how EEAST’s data quality journey began with a single non-technical user and, five years later, has grown to empower business users across the Trust to create and manage complex data quality rules, driving data ownership throughout the organisation.

Making your data AI ready

Learn how trusted, governed data provides the foundation for future AI innovation, ensuring your Trust is ready to deliver:

  • More reliable insights and analytics
  • Intelligent automation
  • Better decision-making
  • Greater confidence in AI initiatives
  • Stronger foundations for future digital transformation programmes

Speakers

image of Jessica Jenkins

Jessica Jenkins

Health & Life Sciences Lead, Experian

Jessica Jenkins is the Health & Life Sciences Lead at Experian Data Quality. For more than 20 years, she's worked with NHS organisations, healthcare providers, pharmaceutical companies, and MedTech organisations to help them improve the quality, governance, and value of their data.

As a healthcare data quality and interoperability specialist, she works closely with healthcare leaders, technology providers, and industry partners to address complex data challenges, support digital transformation, and create trusted data foundations that enable better patient outcomes, operational efficiency, AI adoption, and innovation.

She's passionate about the role that connected, accurate, and trusted data plays in transforming healthcare, and I'm delighted to be joining today's webinar to share insights and discuss the opportunities and challenges facing the industry.

image of Matt Monk

Matt Monk

Data Quality Assurance Manager, East of England Ambulance Service NHS Trust

Matt Monk has worked for the East of England Ambulance Service NHS Trust (EEAST) for over 25 years, beginning in a variety of Ambulance Control roles. While working for the Trust, Matt studied part-time with The Open University, graduating in 2018 with a BSc in Computing & IT (Design & Software Development). He is now the Data Quality Assurance Manager within the EEAST Digital Team, responsible for providing assurance on the quality of data held in critical Trust systems, including Computer Aided Dispatch (CAD) and rostering systems, as well as national reporting submissions to NHS England and other key stakeholders.

Sidd Srinivas

Sidd Srinivas

Product Marketing Manager, Experian

Sidd has worked in game design, UX, engineering, project management, portfolio marketing, sales enablement, and product marketing, because he loves saying 'yes' to new challenges.

As a Product Marketing Manager for Experian Data Quality, he helps turn complex technology into compelling stories that enable sales teams, engage customers, and demonstrate how trusted data powers AI and better business decisions.

Register now to attend this session

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