Built for today’s Britain, ready for tomorrow’s challenges
Unlike traditional segmentation models that rely on outdated census data, Mosaic 8 is rebuilt from the ground up using permissioned, individual-level data - with 74% of inputs now mapped at the household level. This means you get a real-world view of how people live, engage, and access services today.
From insight to impact: Serving communities better
The way we live is changing. Urban areas are more diverse, rural communities more connected. These shifts affect everything from housing demand to emergency response and energy usage.
Mosaic helps you to:
- Target real household needs for smarter outreach
- Plan services and resources with greater accuracy
- Connect with communities through locally relevant messaging
- Spot growth and demand areas with location-level insight
Seeing Britain clearly: Smarter segmentation for public services
Date: Wednesday 15 October 2025
Time: 2 - 3pm
What you'll learn
Meet the speakers
Debbie Oates
Director of Customer Engagement, Experian – Marketing Services
Debbie is a senior data driven marketing leader - helping organisations better understand, locate and engage their customers to drive more effective business decisions.
Ant Merriman
Senior Business Analyst, Hampshire & Isle of Wight Fire & Rescue
Ant and his team look after the modelling, forecasting, data science and GIS mapping for the service. He is particularly interested in leveraging data sets in new and innovative ways to support front line colleagues in providing an excellent response to residents in a cost-effective way.
Tim Dumbleton
Risk Information Analyst, Derbyshire Fire & Rescue Service
Tim specialises in the integration of spatial data and risk intelligence to support emergency response operations, leading development and maintenance of risk methodologies that underpin frontline systems within the service.