Data Proliferation is a term referencing the recent explosion in data creation, both structured and unstructured by organisations and refers to the considerable efforts undertaken to store and manage this data.
There are several issues and challenges that can be created by large amounts of structured and unstructured data including:
An important part of dealing with Data Proliferation is asking yourself the below questions:
Technology such as Data Management Platforms can help with fulfilling these questions by allowing you to regularly profile your data for any trends or issues where unique personal identifiers are important for keeping a single entity view of all data subjects.
Book your own free Aperture Data Studio test drive today to see how it can help you profile your data and integrate with ExPin so you can have a full 360 view of your data over time.