In an environment where customers are encouraged to look for the best deal and switch suppliers, customer experience is an increasingly important part of maximising customer retention. This, alongside current economic uncertainties means that you need to know your customer now more than ever. How they want to interact with you, how their financial circumstances have changed since onboarding and how receptive they will be to upcoming product releases or marketing campaigns you have planned. PowerCurve Customer Management gives you the ability to turn analytic insights into a coordinated set of decisions.
Creates a unique profile for each of your customers, encompassing their entire relationship with you
This dynamic profile can include scores and metrics for risk, profitability, propensity to pay and their lifetime value to your business
Incorporate new data sources that further enriches your view. This is key to accurately identifying your most valuable customers and considers the total historic and future value of a customer to your business
The single customer view is especially important where you want to deliver consistent decisions and communications throughout the customer lifecycle